B2B SAAS COLD EMAIL SWIPE FILE ยท from Flowjam (flowjam.com) 12 copy-paste templates. Fill the [brackets]. Rules: personalize the first line, no scheduling link before email #4, 4-7 emails spaced 3-5 days. ====================================================================== 1. Cold intro (problem-first) Subject: quick question about [their workflow] Hi [First], noticed [Company] is [specific observation]. Most [role]s we talk to lose hours to [specific pain]. We built [Product] to [outcome] - [one concrete result]. Worth a 15-min look next week? [You] -------------------------------------------------- 2. Signal: recent funding Subject: congrats on the raise Hi [First], saw [Company] just closed [round]. Growth usually means [pain that scaling creates]. [Product] helps teams your size [outcome] before it becomes a fire. Open to a quick call as you scale the team? -------------------------------------------------- 3. Signal: new hire / new role Subject: your first 90 days at [Company] Hi [First], congrats on the [title] role. New leaders usually want an early win on [area]. We help [role]s [outcome] in weeks, not quarters. Want the 2-minute version? -------------------------------------------------- 4. Signal: tool switch / job post Subject: saw you're hiring for [role] Hi [First], your [role] posting suggests you're scaling [function]. Teams often hit [specific bottleneck] here. [Product] handles [job-to-be-done] so the new hire ramps faster. Worth comparing notes? -------------------------------------------------- 5. Competitor switch Subject: [Competitor] vs [Product] Hi [First], teams move off [Competitor] to us mainly for [differentiator]. If [specific limitation] ever bugs you, the switch takes [timeframe]. Happy to send a side-by-side - want it? -------------------------------------------------- 6. The one-liner (busy exec) Subject: [outcome] for [Company]? Hi [First] - we help [ICP] [outcome]. Two customers like you saw [concrete result]. Worth 15 minutes? If not, no worries. -------------------------------------------------- 7. Referral / coldest path warmed Subject: [Mutual] mentioned you Hi [First], [Mutual] thought [Product] might fit how [Company] handles [area]. We [outcome] for teams like yours. Open to a short intro call? -------------------------------------------------- 8. Follow-up #2 (value add, no ask) Subject: re: [original subject] Hi [First], following up with something useful either way: [1-line insight or resource relevant to their pain]. Still happy to show how [Product] does [outcome] if it's timely. -------------------------------------------------- 9. Follow-up #3 (social proof) Subject: how [similar company] handles [pain] Hi [First], [similar company] used [Product] to [outcome]. Thought the approach might be relevant to [Company]. Quick call to walk through it? -------------------------------------------------- 10. Demo-video follow-up (highest-leverage) Subject: 60-second look at [Product] Hi [First], easier to show than tell - here's a 60-second clip of [Product] doing [the exact thing they care about]: [video link]. If it's useful, I'll set up a proper walkthrough. -------------------------------------------------- 11. The break-up / last email Subject: closing the loop Hi [First], I'll stop here so I'm not clogging your inbox. If [pain] ever gets loud, we're one reply away. Either way, good luck with [specific initiative]. -------------------------------------------------- 12. Re-engage a cold thread (3+ months) Subject: worth another look? Hi [First], a lot's changed since we last spoke - [new capability]. Given [Company]'s [current focus], might be worth 15 minutes now. Want the quick version? --------------------------------------------------