30 Best Launch Video Examples (with clickable links)

Click any title to open the video in a new tab. All links are live as of July 2025.

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10 Brand Launch Videos

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Meta Rebrand (2021)‍

Watch Meta Rebrand →Mark Zuckerberg walks viewers through the company’s history in 90 seconds, then lands the new mission: “We’re building the metaverse.”Key Takeaway: Always lead with why you’re changing before what is changing.

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Just Eat × Christina Aguilera – “Eat Them All”‍

Watch Just Eat Ad →A pop-music track where the product pitch is literally sung by Christina Aguilera and Latto.Key Takeaway: Embed your CTA in lyrics to boost recall and shareability.

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Etisalat – “Now You’re Talking”‍

Watch Etisalat Ad → (search link)A woman’s mouth is zipped shut; the zip unfastens, turns into a butterfly and forms the Etisalat logo.Key Takeaway: One visual hook beats twenty bullet points.

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PlayPlay – Content Summit Announcement‍

Watch PlayPlay Summit →No voice-over—just kinetic typography and upbeat music announcing the virtual summit.Key Takeaway: Captions let the video work with sound off.

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Passionfroot – “Attachments Feature”‍

Watch Passionfroot Launch → (search link)Opens with an animated creator drowning in email attachments, then reveals the new feature.Key Takeaway: Problem-first storytelling increases watch-time.

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Seyfarth – Brand Introduction

‍Watch Seyfarth Brand →Text-only storytelling on screen, backed by an energetic soundtrack.Key Takeaway: Accessibility win—works for silent autoplay.

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Buffer – Facebook Reels Announcement

‍Watch Buffer Reels → (search link)Starts with a stat (“Reels get 22 % more engagement”), drops a meme GIF, then shows how Buffer schedules them.Key Takeaway: Stats + humor = 5× social shares.

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The Leap – Product Walk-Through

‍Watch The Leap →Sci-fi narrative (“space travel for creators”) wraps a simple feature demo.Key Takeaway: A consistent theme makes complex SaaS feel fun.

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Twix – Camping Ad

‍Watch Twix Camping → (search link)Bears and humans debate which side of Twix to eat/which human to eat.Key Takeaway: Contrast creates instant memorability.

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Hockeystack – Horror Trailer

‍Watch Hockeystack Trailer → (search link)A B2B attribution platform marketed as a horror-movie trailer about “gated-content monsters.”Key Takeaway: Unexpected formats cut through B2B noise.

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10 Product Launch Videos

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Apple – iPhone 11 Reveal

‍Watch iPhone 11 →Two minutes of drop tests, water spills and baby-face-unlock demos.Key Takeaway: Show, don’t tell, the USP.

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Amazon – Eero Wi-Fi

‍Watch Eero Launch → (search link)Animated beams of light race through a home to show superior bandwidth.Key Takeaway: Motion graphics simplify invisible tech.

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Purple – Mattress Elephant Test

‍Watch Purple Ad → (search link)An elephant and a camel lie on the mattress to dramatize pressure relief.Key Takeaway: Exaggerated demos stick in memory.

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GoPro – HERO 10 Black

‍Watch HERO 10 → (search link)100 % user-generated clips—dog-mounted, underwater, skydiving.Key Takeaway: Authentic UGC outperforms polished studio footage.

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Adobe – Shasta Audio AI

‍Watch Adobe Shasta → (search link)Motion graphics mixed with real human ears and mouths—risky but memorable.Key Takeaway: Bold creative resonates with niche creators.

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LG OLED × Netflix

‍Watch LG × Netflix → (search link)Scenes from Stranger Things morph into the viewer’s living-room OLED.Key Takeaway: Co-branding doubles organic reach.

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ASUS – ProArt Studiobook vs MacBook

‍Watch ASUS Launch → (search link)Direct side-by-side against MacBook Pro, spotlighting OLED and 3D display.Key Takeaway: Competitive call-outs spark debate and shares.

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1972 Bourbon – 30-Second Story

‍Watch 1972 Ad → (search link)30-second cinematic story of “the night you’ll never forget.”Key Takeaway: Short and cinematic is perfect for pre-roll.

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QuickBooks × Etsy – Creative Sellers

‍Watch QuickBooks × Etsy → (search link)Colorful animation of an Etsy seller juggling taxes.Key Takeaway: Vertical-market focus boosts relevance.

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Tilder – Podcast Transcriber

‍Watch Tilder Demo → (search link)60-second workflow demo: upload → transcribe → organize → analytics.Key Takeaway: Step-by-step UI walk-through reduces friction.

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10 SaaS Launch Videos

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Airtable – Product Tour

‍Watch Airtable Tour → (search link)Colorful dashboard tour mirrors a marketing team’s workflow.Key Takeaway: Show the product inside the user’s context.

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Salesforce – Retail Cloud POS

‍Watch Salesforce Retail → (search link)3D UI + kinetic typography promise “unified commerce.”Key Takeaway: Visualize the future state the buyer wants.

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Microsoft – Windows 365 Link

‍Watch Microsoft 365 → (search link)Mixed media: live hands plug in the device → cloud-powered screencasts.Key Takeaway: Real people + product = trust.

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Shopify – Chip Reader “Sell Anywhere”

‍Watch Shopify Chip → (search link)3D animation of the reader popping out of a bag, ring box, record sleeve.Key Takeaway: One-line CTA ends every scene—“Sell anywhere.”

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Notarize – Explainer Classic

‍Watch Notarize → (search link)90-second explainer: problem (long lines) → solution (app) → proof (5-star reviews).Key Takeaway: The classic “explainer” formula still converts.

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Sendcloud – 2D Animation

‍Watch Sendcloud → (search link)Rapid-fire list of shipping pains synced to accelerating voice-over.Key Takeaway: Speed and rhythm keep attention.

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Drunk Elephant – Ceramighty Eye Balm

‍Watch Drunk Elephant → (search link)Cartoon superhero “Ceramighty” rescues Ellie the elephant from dark circles.Key Takeaway: Mascots become shareable brand assets.

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OnePlus – Nord 3 5G Dystopian Chase

‍Watch OnePlus Nord → (search link)Dystopian chase scene features the phone’s camera, battery and 5G.Key Takeaway: Entertainment first, specs second.

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Front – “Human Touch” Dummies

‍Watch Front Ad → (search link)Slow, vintage-style dummy characters contrast robotic support with human support.Key Takeaway: Break the pattern to earn extra watch-time.

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Disney+ – Nostalgia Montage

‍Watch Disney+ Launch → (search link)Montage of classics from The Lion King to Star Wars.Key Takeaway: Emotion > features for subscription products.

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7-Step Copy-and-Paste Checklist

✅ Define one goal (awareness, wait-list, or sales).

✅ Write a 15-word hook that states the pain-point.

✅ Choose a format (live demo, animation, founder story, UGC).

✅ Script 3 acts: Pain → Solution → Proof in 90 s or less.

✅ Design for mobile first (vertical 9:16 + captions).

✅ Add one bold CTA (button + URL on screen).

✅ A/B test thumbnails—emoji vs face.

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Next Step: Free Template

Grab the free PlayPlay launch video template →Copy, swap text, export 4K, launch today.

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