We make launch videos for AI startups. That go viral.

Most people will decide what they think of your company from one video, watched once, on a phone, in under a minute. The launch video is that video: the 30 to 60 second film at the top of your launch tweet, your Product Hunt page, your YC profile or your homepage.

Done properly it does the job of a whole landing page in that minute. It names the problem, shows the product doing something real, and makes the company look like it is already winning.

Our videos have generated 39 million views and counting. HeyGen's did 7 million in 48 hours, and Bloom (YC26) did 1.5 million in 24. The rest are in our portfolio. Watch three of them and you will know whether we are the right studio for you.

Three plans, all priced on this page, all in before you speak to anyone. They start at $5,000.

$5,000 is the animated product launch video. A 60 second film, delivered in 10 days, with the script, creative direction, launch strategy, voiceover, custom music and unlimited revisions included.

$15,000 is the launch film plus distribution. We fly to you and film you on camera, cut your product UI in around you, then push the film out on launch day with a minimum of 100,000 views guaranteed in writing. $25,000 is the same film with 500,000 guaranteed.

No retainers, no licensing fees, no agency markup, and no quote you have to chase for a week. The most expensive part of a launch video at most studios is the month you spend negotiating one.

Days, not months. That is most of the reason founders come here. The $5,000 animated launch video is 10 days from kickoff. The $15,000 and $25,000 launch films need a minimum of 14 days, because we have to get a crew to wherever you are.

Most of that clock is script and storyboard, both of which you sign off before a single frame gets animated. That is why we almost never miss a launch date.

Launching sooner than that? Say so. We have a rush add-on that can land a video in under 7 days, and we would rather turn the job down than miss your date.

Three things, in this order.

A story, not a feature list. One idea clear enough that a stranger can repeat it after watching once.

Real product. Your actual UI, doing the actual thing, animated so it still reads at phone size.

A first three seconds that earn the rest. On X and LinkedIn that is all the time you are given.

What kills a launch video is the opposite. A stock explainer that could belong to any company. A voiceover reading your homepage back to you. Thirty seconds of wind-up before anything happens.

We have made over 100 of these now and the pattern is boringly consistent. The ones that travel are the ones with something to say.

Go animated when the product is the story: dashboards, agents, developer tools, anything whose value shows up on a screen. We rebuild your UI as motion so it looks far better than a screen recording ever could, and it is the faster and cheaper of the two.

Go founder-led when you are the story: raising a round, launching a company rather than a feature, or selling into a market that buys the person before the product. We film you at your office and in our studio, then cut your product UI in around you. Anglera's founder-led film landed them DoorDash as a customer.

Not sure? Book a call and we will tell you which one your launch actually needs, even when that is the cheaper one.

Constantly. More than 50 YC companies have used Flowjam and Adam has personally worked with 25+ of them, including Bloom (YC26), BentoLabs (YC26), Anglera (YC23) and a long list of others across recent batches.

Pre-launch is the normal case here, not the exception. Most of our work is delivered before the product is public, frequently from a Figma file or a staging build rather than a finished app. If the UI is not done, we animate what it is going to look like. We are happy to sign an NDA and we hold the film until your launch date. Being invisible is not a problem here. It is the normal starting point.

Script, storyboard, animate, deliver. Usually inside two weeks, and you will never have to ask where it is. We start the day the brief lands, and all the brief needs is the product, the audience and the launch date, plus a link to the product or a Figma file.

Brand colours and fonts help if you have them. If you do not, we design to your site. For a founder-led film we also need a couple of hours of your time on shoot day.

The script comes first. Normally 2-3 versions in different tones, back within 1-2 days, so you are picking a direction rather than approving a draft. Once it is locked we storyboard every scene, so you see the whole film before it is animated.

Then we animate, add voiceover and custom music, and send the first cut. From there it is unlimited revisions until you are happy. You deal with Adam the whole way through. No account manager between you and the person directing your video.

You do not need a script, a storyboard, or a clear idea of what the video should be. That is the part you are actually paying for.

Adam does, personally, and it is the part we care about most. He writes after going through your product, your competitors and the way your market actually talks, so you do not need to arrive knowing what to say.

You get 2-3 versions in different tones: straight and technical, bold and hype-led, or story-driven, and you choose the one that sounds like you. Most founders arrive with a feature list and leave with a story. That is the whole difference between a video people watch and a video people share.

Both. Almost nobody in this category will guarantee a view count. We put one in writing.

The $15,000 package guarantees a minimum of 100,000 views on the launch. The $25,000 package guarantees 500,000. That is a floor, not a forecast, and it exists because we push the film out on the day as well as making it.

The $5,000 plan is the film itself, delivered ready to post. We also run done-for-you paid ads for founders who want it still working long after launch week.

Four slots a month, no more, because that push takes real time. If your launch date is already fixed, book that one first.

You own it outright. Every asset and every cutdown we hand over is yours: no licensing fees, no usage windows, and nothing extra to pay for running it as an ad or putting it on your homepage.

Revisions are unlimited. We do not count rounds and we do not stop until you are happy. Some clients approve the first cut, some take ten, and both are fine.

Plenty have come back for three and five more videos since. That is the only review of this process worth reading.

Book the call. It is twenty minutes with Adam, the person who actually directs your video, not a salesperson. Bring the product and the launch date and you will leave knowing which of the three plans you need and whether we can hit your date.

Pick the plan on the call, we invoice, and the script starts the same week.

Because every project is bespoke creative work that starts the day you book it, we do not offer refunds. Our answer to "I do not love it" is unlimited revisions until you do, which is exactly why we can afford to offer them.

Still deciding? Email adam@flowjam.com and you get Adam, not a form.