Hey, I'm Adam, the founder of Flowjam, and the creative eye behind every video we make.
I have spent three years making launch videos for AI startups — HeyGen, Firecrawl, WorkOS, Origami and dozens of YC companies. In that time I watched the same thing happen over and over: a founder pays an agency a retainer, funds the media out of their own pocket, and gets a report instead of a pipeline.
So we took the risk off the table. We make the ads, we run them, and we pay for the media out of our own account. You pay for the qualified calls that show up, and nothing at all if none do.
To be straight with you: we only started buying media in September 2026, so there is no paid-ads case study on this page yet and I am not going to invent one. That is exactly why we are spending our money instead of yours while we build the track record.
If your buyer is worth a sales call, book the audit and I will tell you on the call whether we can make the numbers work for both of us.
A flat rate per call, agreed in writing before anything goes live. What it is depends on who you sell to and how hard they are to reach — a CFO at an enterprise costs a lot more to get in front of than a founder at a seed-stage startup. We quote it after the audit call, and it does not change mid-month.
A real person, at a company that fits the profile we agree up front, who books time on your calendar and turns up. We write that definition down together before we spend a penny, so there is nothing to argue about later.
No. If they do not turn up, it is not a booked call and it is not billed. That risk sits with us, which is exactly why we care about the quality of the traffic and not just the volume.
Yes. Every pound of media budget comes out of our account, not yours. You never top up a balance, never hand over a card, and never see a spend invoice. If a campaign burns money without booking calls, that is our loss.
You do. Every script, every cut, every raw file and every landing page, worldwide and in perpetuity. If we part ways you keep the whole library and can carry on running it yourself.
A sales call in your funnel worth paying for, a calendar we can book into, and someone who answers questions about your product within a day or two. That is it.
Self-serve products with no sales motion, anything where the call is a formality, and teams that cannot actually take the calls once they start landing. We qualify hard because our money is on the outcome.
Usually two to three weeks. Week one is the audit and the creative, then we launch and spend a fortnight finding which ads and which audiences produce calls that show up.
