You’re three weeks from launch and realize you still need that video— the one that turns heads in Product Hunt, gets the TechCrunch headline, and convinces investors your MVP is the next unicorn. Hiring a traditional studio could cost $30 k and take three months. Enter an affordable launch video agency: a lean team that delivers the same cinematic polish for the price of a decent laptop.
In the next 2 000 words you’ll learn what this new breed of studio actually does, how much you should pay, and how to pick the right one—plus a side-by-side comparison of the market leaders (including the scrappy upstarts at Flowjam who just finished a launch campaign that helped Outset.ai raise a $17 M Series A).
Think of it as the Sweetgreen of video production—same fresh ingredients as the Michelin-star joint, minus the white tablecloth up-charge. These agencies:
In short, they’re built for founders who’d rather spend runway on AWS credits than on a director who insists on renting a RED camera “for the vibes.”
✅ 80 % higher landing-page conversions—according to HubSpot’s 2024 video benchmarks (source).
✅ One asset, infinite uses: paid ads, cold-outreach GIFs, onboarding sequences, YC Demo Day.
✅ Investor catnip: VCs watch 10-second clips before they skim decks. A tight launch video pre-sells your vision.
✅ SEO juice: pages with video are 53× more likely to hit page-one rankings (Forrester).
Use this cheat sheet when you’re doom-scrolling Clutch.co reviews at 2 a.m.
✅ Transparent pricing—no “starting at $3 000*” asterisks that balloon to $12 k after revisions
✅ Unlimited revisions—because V3 is always the one that makes your cofounder cry happy tears
✅ Proven startup portfolio—look for brands you recognize from TechCrunch, not random dental-office explainers
✅ Scriptwriting included—agencies that ask you to “send over the script” are just animators with delusions
✅ Fast communication—48-hour response time max (Slack or Loom preferred)
✅ Ownership rights—you keep 100 % of the IP, forever, no licensing gotchas
(Okay, we said no tables—imagine bullet points wearing tuxedos instead.)
You spill the tea on target audience, key features, and brand personality.
We ghostwrite like we’re your cofounder who can rhyme “API” with “ROI.”
You see every frame before a pixel moves—no surprises.
We animate, source a voice that sounds like Morgan Freeman’s younger cousin, and drop in royalty-free beats that slap.
Change the CTA button color at 11 p.m.? We’re on it.
❌ Waiting until the last minute – even a fast agency needs time for feedback loops.
❌ DIY-ing with After Effects templates – looks like 2012 PowerPoint, smells like desperation.
❌ Ignoring the vertical cut – 80 % of paid social impressions happen on phones held upright (Meta IQ 2024).
Compare that to a traditional agency’s $15 k quote for the same deliverables and you’ll understand why we sleep with spreadsheets under our pillows.
1. Outset.ai
Series A announcement video → 1.2 M organic views on LinkedIn → $17 M round closed 3 weeks later.
2. Nector
Product-demo explainer → homepage CVR jumped from 2.7 % to 7.1 % in 30 days.
3. Evervault (YC S19)
Pre-launch teaser → 4 000 wait-list sign-ups before beta went live.
Standard is 14 days. Rush cuts it to 7. We’ve even done 48-hour sprints for founders who forgot TechCrunch was writing about them Monday.
Because creativity isn’t a sweater, we don’t offer refunds—but we do unlimited revisions until you’re dancing in your kitchen.
100 %. Use it, abuse it, slice it into 15-second TikToks. It’s yours.
That’s our favorite brief. We interview you for 20 minutes and turn your ramblings into a TED-level narrative.
Send us your brand book or just your favorite Spotify playlist—we’ll reverse-engineer the vibe.
Book a free 15-minute call with Adam from Flowjam.. Show up with a Figma link or a napkin sketch—we’ll map out a launch video that turns “meh” into “shut-up-and-take-my-money.” Slots fill fast (we’re motion designers, not magicia