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App Launch Promo Video 2025: Template, Cost & Steps
App Launch Promo Video: 2025 Founder’s Template, Cost & 24-Hour Checklist
Last updated 2025
TL;DR
Grab the free template: Animaker → 30-second storyboard, caption file, export presets.
Ship in 24 h: Script → 45-60s cut → captions → square + 9:16 exports → App Store + landing page.
Cost: $0 (DIY) – $1.5k (motion agency) – still 3× cheaper than paid ads.
Conversion bump: 25-30% lift in page-to-install rate (Biteable benchmark).
Don’t swap: Teasers hype, demos teach—only app launch promo video closes the install.
Opening paragraph
You need an app launch promo video the week you hit “Release”. It lives on the App Store preview slot, your Product Hunt gallery, and the hero section of your landing page. One 45-60s clip can lift install rate 25-30% (Biteable, 2024). Below is the exact template, runtime, and cost we used at Flowjam—copy it.
What is an app launch promo video?
Definition: An app launch promo video is a 30-60s vertical or square clip that shows core UI, benefit text, and a single CTA to drive immediate install during launch week.
App Launch Promo Video — Download & Quick Start
Animaker template → free storyboard, 30s music bed.
Biteable swipe file → 50+ app store compliant clips, export presets.
Drop in 5 screenshots, swap 3 text lines, hit “Export 9:16 & 16:9”. Total time: 18 min on a free plan.
How to use it (step-by-step)
- Script outline (60 words max)
- Hook (0-3s): “Still juggling spreadsheets?”Pain (3-8s): 1-line problem.Solution (8-15s): show 2 killer UI moments.Social proof (15-20s): 5-star overlay or press logo.CTA (20-30s): “Download free today” + tap animation.
Shot list: 5 screen recordings @15fps, 1 logo sting, 1 CTA screen.
Duration: 30-45s for App Store, 60s max for social (Apple guideline).
Captions: burned-in, 95 chars max, lower-third safe zone.
Export: 1080×1080 & 1080×1920, <50MB for iOS preview.
Placement: App Store slot 1, landing hero, Product Hunt gif, Twitter pinned.
Founders often miss this — upload the SAME file to the “App Preview” slot and your landing page hero; iOS uses the first 30s anyway, so you double-dip without extra edits.
Comparison section (vs alternatives)
Format: Teaser — Goal: Hype — Best for: Pre-launch — Length: 10-20s — Channel: SocialFormat: App launch promo video — Goal: Conversion at launch — Best for: Launch week — Length: 30-60s — Channel: App Store, LP, socialFormat: Product demo — Goal: Education — Best for: Onboarding — Length: 90-120s — Channel: Website, YouTubeFormat: App store screenshots — Goal: SEO indexing — Best for: Always-on — Length: Static — Channel: App Store onlyFormat: Paid ads — Goal: Scale — Best for: Post-launch — Length: 6-15s — Channel: Meta, TikTok
Practical Tips & Cautions
Keep the first 3s thumb-stopping: motion > text.
Never exceed 60s; Apple truncates at 30s on search.
Use lossless export; re-compression by stores kills clarity.
Add subtitle track for accessibility—stores index the text.
Check music license: royalty-free does NOT mean platform-safe.
A/B only the CTA frame—swapping earlier scenes resets store review.
FAQs
How do I make an app launch promo video?
Open Animaker template, swap 5 screens, add caption file, export 9:16 & 16:9, upload to App Store Connect.
How long should an app launch promo video be?
30-45s for iOS App Preview; 60s max for social cut—based on Apple guidelines and Biteable 2024 benchmark.
What should an app launch promo video include?
Hook, 2 core UI moments, social proof, single CTA, background track at –18 LUFS.
Where should I publish an app launch promo video?
App Store slot 1, landing page hero, Product Hunt gallery, Twitter pinned post, TikTok ads.
How much does an app launch promo video cost?
$0 DIY with free templates; $300–$1.5k on Fiverr/motion studio; 3× cheaper than shooting live-action.
Conclusion
A tight 45-second app launch promo video is the highest-leverage asset you can ship on day one. Download the template, swap your screens, hit export—then push it live before Product Hunt opens.[Flowjam link placeholder: Grab the launch checklist] | [Flowjam link placeholder: Video script template]
Grounded in Animaker, Biteable, and verified industry sources.
Got Questions?
We've Got Answers.
What's your email?
Need to email us? Send emails to adam@flowjam.com
What's the process?
Once you place your order, you'll be directed to a short form where you provide key details about your product and vision.
As soon as we receive it, we start writing the script—typically crafting 2-3 versions in different tones for you to choose from.
Within 1-2 days, we’ll send the script for your approval. Once approved, we move on to the storyboard, ensuring every scene aligns with your vision before we begin animation.
When the final video is ready, you get unlimited revisions to make sure it’s exactly what you want.
How does the turnaround time work?
We pride ourselves on fast delivery without sacrificing quality.
Unlike agencies that drag projects out for months, we work efficiently to get your video done in weeks.
If there are any unexpected delays, we’ll keep you informed every step of the way.
How many rounds of revisions are included?
All revisions are unlimited—we don’t stop until you’re 100% happy with the final video.
Who owns the rights?
You do. Unlike some agencies that charge extra for licensing, everything we create is yours to use however you want, with no hidden fees.
How do I get started?
You can purchase and start the process directly from our website.
Click the purchase button, fill out the form with your project details, and complete the payment.
If you have any questions before getting started, feel free to book a call.
Can I get a refund?
We do not offer refunds due to the creative nature of this service. All customers have a chance to review and agree to our Service Agreement prior to engaging with us. We offer unlimited revisions so we will work on the video as much as it needs until you love it!
What makes your launch videos different?
We focus on story-driven, high-converting videos that don’t just explain your software—they build hype and increase conversions. Our streamlined process delivers agency-quality videos without the bloated costs or long timelines.
Can you help with scriptwriting if I don’t know what I want?
Absolutely. We don’t expect you to have everything figured out—that’s our job. Our team will craft multiple script options based on your product and audience, ensuring the final video feels on-brand and compelling.
Do you offer voiceover and music?
Yes, every video includes a professional voiceover and background music at no additional cost. We work with a range of voice actors to match your brand’s tone.
What if I need the video faster?
If you’re on a tight deadline, let us know. We offer rush delivery options, depending on our current workload.
Launch videos for
moon-shot founders.
Founder
adam@flowjam.com