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b2b saas ad video 2025: free template + 7-step script
b2b saas ad video: 30-min launch template for early-stage founders
Last updated 2025
TL;DR
What it is — a 15–30 s paid social video that opens with a niche pain and ends with one CTA.
Where to get it — [Flowjam template download]([Flowjam link]) + swipe-file of 10 winning ads.
When to use — cold audiences on LinkedIn/YouTube who don’t know you; skip if you need deep education.
How to apply — plug your ICP pain into the 4-part script, shoot screen-only, add burnt-in subs, export 1:1 + 16:9, push via Campaign Manager with UTM.
Metrics to watch — Hook hold (3-second view %), CTR ≥ 0.9 %, SQL rate ≥ 8 % of clicks.
A b2b saas ad video is a short, paid social asset that matches a niche ICP pain to your product’s “aha” in under 30 seconds, built for scroll-stopping feeds like LinkedIn and YouTube.
Download the founder-ready template and 10 swipeable ads here: [Flowjam template]([Flowjam link])
30-min quick start:
Copy the 4-line script shell (pain → aha → proof → CTA).
Record your screen with Loom; keep frame tight.
Auto-generate subtitles in Descript; export .srt.
Resize to 1:1 and 16:9 in CapCut.
Upload to LinkedIn Campaign Manager, audience = job titles + 1–5 competitor names.
Add UTM ?utm_source=linkedin&utm_campaign=video_ad&utm_content=pain_1.
How to use it (step-by-step)
Script outline (≤ 55 words)
Problem: “Still patching [pain] with spreadsheets?”
Aha: “[Product] auto-syncs it in 2 clicks.”
Proof: “Beta users cut churn 18 %.”
CTA: “Get free sandbox—no card.”
Visual plan
Seconds 0–2: bold text on black “Your CFO hates this…”
Seconds 2–6: screen capture of CSV chaos.
Seconds 6–12: jump-cut to product dashboard auto-refresh.
Seconds 12–18: customer logo strip + metric overlay.
Seconds 18–22: founder selfie CTA.
Platform specs
LinkedIn feed: 1:1, < 30 s, captions on, headline ≤ 70 chars.
YouTube TrueView: 16:9, skippable after 5 s, hook in first 3 s.
Tracking
UTM per pain variant.
Send clicks to demo page with Calendly embed.
Benchmark: CAC ≤ 1/3 LTV; aim for $150 SQL cost.
Comparison — when to use b2b saas ad video vs alternatives
Criterion: b2b saas ad video | Product explainer | Customer UGC | Static image
Attention hook difficulty: Low | Medium | Low | High
Production cost: $0–300 | $1–5 k | $200–1 k | $50–200
Trust/credibility: Medium | Medium | High | Low
Speed to produce: 30–60 min | 2–4 wks | 1 wk | 1 day
Best channel fit: LinkedIn/YouTube | Website/demo | LinkedIn/FB | LinkedIn/FB
Funnel stage: Top | Mid | Mid | Top
Typical CTR: 0.9–1.4 % | n/a | 1.2–1.8 % | 0.3–0.6 %
When NOT to use: Complex buying committee, need deep education, legal requires full compliance copy.
Practical Tips & Cautions
Open with the pain—not your logo.
Show product inside 3 seconds after hook.
Subtitles are non-negotiable—85 % watch silent.
One CTA only; multiple links kill conversions.
Test 3 hooks (pain, stat, competitor slam) in separate $50 ad sets.
Tight framing for mobile—face + screen share 50/50.
Beware jargon—if your ICP says “ETL,” use it; otherwise say “sync data.”
Founders often miss this — upload the same video to YouTube, LinkedIn, and X but change the first line of copy to match each platform’s native tone; the algo rewards native text, not copy-paste.
FAQs
How long should a b2b saas ad video be?
15–30 s for feed placements; 45 s max if you need a mini-demo.
Which channel converts best?
LinkedIn feed for $5–20 k ACV deals; YouTube TrueView for volume top-of-funnel.
What’s the realistic cost?
$0 if you record screen-only; $300–500 if you outsource editing; $1 k+ if you add studio shots.
Do I need an actor or can I use the founder?
Founder works until Series A—authenticity > production value.
What metrics actually matter?
3-second view rate (hook), CTR (creative-market fit), SQL rate (pipeline). Ignore vanity views.
Can I repurpose the same clip for organic?
Yes—strip the CTA, add value-first hook, post natively on LinkedIn and YouTube Shorts.
Conclusion
A tight b2b saas ad video is the fastest way to test pain-market fit and fill your demo calendar without burning dev resources. Grab the free script template and 10 swipe-file ads here: [Flowjam template]([Flowjam link])
Got Questions?
We've Got Answers.
What's your email?
Need to email us? Send emails to adam@flowjam.com
What's the process?
Once you place your order, you'll be directed to a short form where you provide key details about your product and vision.
As soon as we receive it, we start writing the script—typically crafting 2-3 versions in different tones for you to choose from.
Within 1-2 days, we’ll send the script for your approval. Once approved, we move on to the storyboard, ensuring every scene aligns with your vision before we begin animation.
When the final video is ready, you get unlimited revisions to make sure it’s exactly what you want.
How does the turnaround time work?
We pride ourselves on fast delivery without sacrificing quality.
Unlike agencies that drag projects out for months, we work efficiently to get your video done in weeks.
If there are any unexpected delays, we’ll keep you informed every step of the way.
How many rounds of revisions are included?
All revisions are unlimited—we don’t stop until you’re 100% happy with the final video.
Who owns the rights?
You do. Unlike some agencies that charge extra for licensing, everything we create is yours to use however you want, with no hidden fees.
How do I get started?
You can purchase and start the process directly from our website.
Click the purchase button, fill out the form with your project details, and complete the payment.
If you have any questions before getting started, feel free to book a call.
Can I get a refund?
We do not offer refunds due to the creative nature of this service. All customers have a chance to review and agree to our Service Agreement prior to engaging with us. We offer unlimited revisions so we will work on the video as much as it needs until you love it!
What makes your launch videos different?
We focus on story-driven, high-converting videos that don’t just explain your software—they build hype and increase conversions. Our streamlined process delivers agency-quality videos without the bloated costs or long timelines.
Can you help with scriptwriting if I don’t know what I want?
Absolutely. We don’t expect you to have everything figured out—that’s our job. Our team will craft multiple script options based on your product and audience, ensuring the final video feels on-brand and compelling.
Do you offer voiceover and music?
Yes, every video includes a professional voiceover and background music at no additional cost. We work with a range of voice actors to match your brand’s tone.
What if I need the video faster?
If you’re on a tight deadline, let us know. We offer rush delivery options, depending on our current workload.
Launch videos for
moon-shot founders.
Founder
adam@flowjam.com