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Craft a Winning Investor-Facing Launch Video (2025 Template)
Investor-Facing Launch Video: 90-Second Script That Opens Wallets
Last updated 2025
TL;DR
What it is — A 60–120 sec async video that replaces your first pitch deck email.
Where to get it — [Flowjam investor-facing launch video script template — link] (copy-paste, no design skills).
When to use — Cold outreach, pre-screening, or between intro → partner meeting to keep momentum.
How to apply — Script → iPhone → Loom → password-protected Vimeo → track views in 24 h.
Common pitfalls — Reading slides, 3-min runtime, forgetting CTA link, hosting publicly.
Opening paragraphInvestors open <15% of cold deck links; they watch 72% of a sub-2-min investor-facing launch video (Vidyard IR data). A tight async clip speeds async review, seeds the narrative, and buys you a live meeting—without calendar ping-pong.
What is investor-facing launch video?
A short, founder-recorded screen-plus-camera clip that states the problem, solution, traction snapshot, and round terms, then ends with a calendar CTA.Definition for featured snippet:An investor-facing launch video is a 60–120 second asynchronous pitch video founders send to investors instead of—or ahead of—a pitch deck to spark faster conviction.
Investor-Facing Launch Video — Download & Quick Start
[Download: Flowjam investor-facing launch video script template — link]Runtime target: 90 sec (80–120 sec acceptable).Sections & time stamps:
Hook (0-10 s) – “We’re solving X for Y, Z traction today.”
Problem (10-25 s) – 1 pain point + stat.
Solution (25-40 s) – product demo GIF or live click-through.
Traction (40-55 s) – revenue, users, MoM growth %.
Market (55-65 s) – TAM bottom-up line.
Ask (65-75 s) – raising Aon B pre, SAFE or priced.
CTA (75-90 s) – Calendly link + email.
Recording steps
Open template → fill blanks.
Quiet room, iPhone w/ Portrait lock, eye-level, 4K 24 fps.
Screen-record demo at 1080p; overlay webcam bottom-right.
Export mp4 <25 MB; caption with Descript for mobile viewing.
How to Use It (Step-by-Step)
Clarify goal – meeting booked, not money wired.
Paste script into [Flowjam Guide: Async Fundraising — link] outline.
Record video in one take; don’t read slides verbatim (Rampton tip).
Edit: trim um’s, add lower-third name/round.
Caption – 85% investors watch muted first.
Thumbnail – smiling founder + logo + “Raising Seed” text.
Host – password Vimeo; disable download.
Share – personalized email: 1-line hook, video link, 3-line ask, Calendly.
Track – Vidyard or Vimeo analytics; >50% watch = hot lead, ping within 12 h.
Comparison — When to Use This vs Alternatives
Option: investor-facing launch videoBest for: Cold outreach, intro calls, between partner meetingsPros: Async, shows personality, higher click-through, mobile-friendlyCons: Needs decent audio, harder to updateRisks: Over-sharing sensitive metrics if publicly hosted
Option: deck-only emailBest for: Follow-up after live pitchPros: Easy to version, detailedCons: Low open rate, static, no emotionRisks: Investor skims, misinterprets slide
Option: live pitchBest for: Partner meeting, final closePros: Real-time Q&A, chemistryCons: Calendar delay, timezone painRisks: Bad hair day, no redo
Option: investor memo / one-pagerBest for: Deep tech or pre-tractionPros: Dense info, printableCons: Longer write, lower engagementRisks: TL;DR
Option: product demo-onlyBest for: Post-traction, product-led roundsPros: Shows tech, no talk neededCons: Skips market & askRisks: Investor guesses valuation
Choose video when you have <2 min story, visual product, and need speed. Combine: send video first, attach deck link below fold.
Practical Tips & Cautions
Keep it short — every 30 sec past 2 min drops retention 25% (Startup Grind).
Lead with the “why now” — macro trigger in first 10 s.
Show traction briefly — 1 metric + graph screenshot, not 3 tables.
Audio matters — $40 lav mic = 3× completion vs built-in.
Don’t overshare sensitive details — hide customer logos if under NDA.
Founders often miss this — password-protect the video but name the password after your startup so investors remember you when they type it.
FAQs
How long should an investor-facing launch video be?
60–120 sec. Data shows 72% completion at 90 sec, 45% at 150 sec.
What must I include?
Problem, solution, traction, market size, raise amount, CTA link. Skip team bios—save for meeting.
Best tools to record quickly?
Loom (free), Vidyard, or iPhone + ScreenRecord. Edit in Descript or CapCut mobile.
How is it different from a pitch deck?
Video delivers emotion + product walkthrough; deck supplies deep diligence later. Send both, lead with video.
When in the funnel do I send it?
Immediately after intro email; or if investor hasn’t replied to deck link within 48 h.
Can it replace a live pitch?
No—use it to earn the live pitch. Expect 30-40% higher meeting rate vs deck-only.
Hosting & privacy?
Vimeo Plus password, disable download, whitelist domains. Expire link after round.
Conclusion
A tight investor-facing launch video turns cold inboxes into warm calls. Download the script, shoot today, and track views tomorrow—so you spend less time chasing and more time building.[Grab the Flowjam template — link] and share your first cut with investors this week.
Grounded in Vidyard, John Rampton, and Startup Grind guidance, plus verified operator best practices.
Got Questions?
We've Got Answers.
What's your email?
Need to email us? Send emails to adam@flowjam.com
What's the process?
Once you place your order, you'll be directed to a short form where you provide key details about your product and vision.
As soon as we receive it, we start writing the script—typically crafting 2-3 versions in different tones for you to choose from.
Within 1-2 days, we’ll send the script for your approval. Once approved, we move on to the storyboard, ensuring every scene aligns with your vision before we begin animation.
When the final video is ready, you get unlimited revisions to make sure it’s exactly what you want.
How does the turnaround time work?
We pride ourselves on fast delivery without sacrificing quality.
Unlike agencies that drag projects out for months, we work efficiently to get your video done in weeks.
If there are any unexpected delays, we’ll keep you informed every step of the way.
How many rounds of revisions are included?
All revisions are unlimited—we don’t stop until you’re 100% happy with the final video.
Who owns the rights?
You do. Unlike some agencies that charge extra for licensing, everything we create is yours to use however you want, with no hidden fees.
How do I get started?
You can purchase and start the process directly from our website.
Click the purchase button, fill out the form with your project details, and complete the payment.
If you have any questions before getting started, feel free to book a call.
Can I get a refund?
We do not offer refunds due to the creative nature of this service. All customers have a chance to review and agree to our Service Agreement prior to engaging with us. We offer unlimited revisions so we will work on the video as much as it needs until you love it!
What makes your launch videos different?
We focus on story-driven, high-converting videos that don’t just explain your software—they build hype and increase conversions. Our streamlined process delivers agency-quality videos without the bloated costs or long timelines.
Can you help with scriptwriting if I don’t know what I want?
Absolutely. We don’t expect you to have everything figured out—that’s our job. Our team will craft multiple script options based on your product and audience, ensuring the final video feels on-brand and compelling.
Do you offer voiceover and music?
Yes, every video includes a professional voiceover and background music at no additional cost. We work with a range of voice actors to match your brand’s tone.
What if I need the video faster?
If you’re on a tight deadline, let us know. We offer rush delivery options, depending on our current workload.
Launch videos for
moon-shot founders.
Founder
adam@flowjam.com