Investor marketing video: the 10-day raise-closing asset

Last updated 2026

TL;DR

Skip the 30-slide deck: 90-second investor marketing video pre-sells your round before the first Zoom.

Budget signal: $3–8k studio, <$500 DIY with Loom; closes capital 25% faster (Storyboard Media 2024).

Use it when you’re entering Series A+ talks, updating current angels, or cold-outbounding family offices.

Grab the free checklist: [Flowjam template URL] and host unlisted on YouTube + Carta data room.

Need to fill your round without 50 pitch calls? An investor marketing video (get it from 90 Seconds, Storyboard Media, or Filmless; or shoot DIY with Loom) is a 60–90-second founder-led film that shows traction, market, and ask—replacing the first deck walk-through. Use it instead of a live first pitch for cold investor outreach and embed it in your data room in 10 days.

What is investor marketing video?

An investor marketing video is a concise, founder-led film that outlines the problem, solution, traction, team, and investment ask—designed to move investors from email to term-sheet without an initial live pitch. (Sources: 90 Seconds, Storyboard Media, Filmless)

Investor marketing video — Download & Quick Start

Open the free 10-step checklist: [Flowjam template URL]

Book 90-sec remote shoot with 90 Seconds / Storyboard Media / Filmless (quote in 24h).

Script: 160-word cap; problem-traction-team-ask framework.

Proof pack: revenue chart, customer logo slide, MoM growth screenshot.

Remote record: 4K webcam + ring light; capture in < 45min.

B-roll: overlay product UI, testimonial snippet.

Compliance check: no forward-looking revenue promises; include “forward-looking statement” disclaimer in description.

Captions: burned-in .srt for muted viewing.

Export: 1080p, under 200MB; render 16:9 + 1:1 square for LinkedIn.

Host: unlisted YouTube link; embed in Carta data room + email signature.

How to use it (step-by-step)

Goal lock – single metric: “schedule partner meeting.”

Audience – seed & Series A VCs, family offices, current angels.

1.Script outline (founder + PMM)

Hook (10s) – quantify cost of status quo.Solution (15s) – demo UI or product close-up.Traction (20s) – ARR, MoM growth, logos.Team (10s) – 1-line pedigree + prior exit mention.Ask (10s) – raising $X for milestones Y→Z.

Storyboard – 6 scenes; no clip > 8s.

Shoot remote – Riverside.fm, 4K webcam, lav mic.

Edit – add lower-third name/title, dynamic revenue chart.

Review – legal removes forward-looking adjectives; add safe-harbor slide.

Captions – auto-generate, review for accuracy.

1.Distribute

Carta data room (top folder)Cold email (thumbnail linked)LinkedIn native (1:1, personal profile)YouTube unlisted (privacy: anyone with link)

Measure – view-through ≥ 60%, average watch ≥ 45s, next-meeting rate ≥ 20%.

Founders often miss this — uploading to public YouTube alerts competitors; keep it unlisted and swap the link after round closes.

Comparison — When to use this vs alternatives

Criteria:

• Clarity:
  Investor marketing video: high (visual + voice)Investor deck: medium (static bullets)Live webinar: high (Q&A)IR website update: low (text wall)Product demo: medium (feature heavy)
• Speed:
  Investor marketing video: 10 daysInvestor deck: 3 daysLive webinar: 4 weeksIR website update: 1 dayProduct demo: 7 days
• Cost:
  Investor marketing video: $3–8k studio / <$500 DIYInvestor deck: $0–1k designerLive webinar: $2–5k platform + prepIR website update: $0Product demo: $1–5k
• Depth:
  Investor marketing video: 90s teaserInvestor deck: 12–15 slides deepLive webinar: 45 min full diveIR website update: multi-pageProduct demo: 5 min feature tour
• Best use:
  Investor marketing video: cold outreach, data room primerInvestor deck: live partner meetingLive webinar: multi-investor updateIR website update: public complianceProduct demo: technical diligence

Recommendation: lead with investor marketing video for first-touch and data room; follow with deck in partner meeting; save webinar for post-close updates.

Practical Tips & Cautions

Cap at 90s—partners drop off at 2min regardless of traction.

Open with 5s revenue stat; grabs attention 3× faster than vision statement (Storyboard Media 2024).

Include prior exit logo in first 20s; signals pedigree without words.

Add safe-harbor disclaimer in description, not in video—keeps visuals clean.

Host on YouTube unlisted; set embed to “ modestbranding=1” to remove related videos.

Request source files (.prproj or .fcpx) to swap traction charts for quarterly updates.

FAQs

What is an investor marketing video vs an investor relations video?

Same format; “marketing” targets new capital, “relations” updates existing shareholders—both use 60–90s proof-first storytelling.

How long should it be?

60–90s; average partner watches 52s before deciding to book or pass.

What does it cost?

Agency: $3–8k all-in; DIY: <$500 for gear you already own.

Where should I host it?

YouTube unlisted + embed in Carta data room; disable public search to avoid competitor eyes.

How do I measure ROI?

Track “video-first” meetings in CRM; benchmark: 20% of viewers schedule next call.

Do I need legal approval?

Yes—have counsel review traction claims and add safe-harbor disclaimer in description.

Can I update the video each quarter?

Keep project files; swapping new ARR slide costs ~$300 vs full remake.

Conclusion

An investor marketing video compresses your entire pitch into a 90-second proof bomb that earns you the live meeting. Download the checklist, book a remote shoot, and add the unlisted link to your data room today—before you send the next cold email.

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