Product Hunt launch checklist—sounds boring until you realize one up-vote can send 10,000 raving fans (and a flood of paying customers) to your brand-new SaaS. I’ve seen startups 5× MRR in 24 hours after hitting #1. I’ve also seen great products sink to page 3 because they forgot to upload a thumbnail. This guide fixes the second scenario so the first can happen to you.

Below is the exact 47-point checklist Flowjam uses when we produce launch-day videos for YC batches (plus the memes we whisper in Slack while doing it). Bookmark it, steal the templates, and thank me later when your “hunter” dashboard is nothing but green.

What Is Product Hunt, and Why You Can’t Wing It

Product Hunt is a 9-year-old community where tech nerds, investors, and journalists vote on the best new products every day. The product with the most up-votes at 12:01 am PST wins the golden crown: homepage placement for 24 h, TechCrunch write-ups, and Twitter bragging rights for life.

But the algorithm is pickier than a cat in a new house. Post at the wrong minute, use the wrong thumbnail, or forget to reply to the first five comments and—poof—you’re buried under 30 AI cover-letter generators. A checklist keeps you from stepping on those rakes.

How to Use This Product Hunt Launch Checklist

We’ve split it into three phases you can’t skip:

Pre-launch (T-30 days to T-1)

Launch day (00:00–23:59 PST)

Post-launch (Day 2 to Day 30)

Each task is ranked 🔥 (nice to have), ⚡️ (big leverage), or 💎 (do this or stay home). Copy the emoji into your Notion so you know what to panic about first.

Pre-Launch Product Hunt Checklist (T-30 → T-1)

Nail the Basics Before You Even Think About Posting

✅ 💎 Claim your Product Hunt account – use your personal Twitter for auth; PH still rewards “authentic” profiles with blue-check history.
✅ ⚡️ Find a hunter – posts made by top-500 hunters get 3.2× more up-votes on average (PH data, 2023).
✅ 🔥 Reserve your URL slug – keep it short: /product-hunt-launch-checklist, not /the-ultimate-2025-product-hunt-launch-checklist-for-saas-startups.
✅ 💎 Draft your tagline – 60 characters max, start with a verb: “Automate your SEO in 30 seconds.”
✅ ⚡️ Write your first comment – you’ll paste this the second you go live. Include: maker intro, discount code, and one ask (“we’d love your brutal feedback”).

Build a Warm Audience (a.k.a. Pre-Launch Marketing Tactics)

✅ 💎 “Coming soon” landing page – collect emails with a Mailchimp signup + promise of lifetime deal.
✅ ⚡️ Schedule 3 Twitter teasers – use Tweet Hunter to queue them at 08:00 PST when PH traffic overlaps.
✅ 🔥 Post in 5 niche Slack groups – share the landing page, not the PH link (you’ll get flagged).
✅ 💎 Run a $200 Reddit ad – target r/SaaS & r/Entrepreneur 48 h before launch; CPC is still under $0.40 (Reddit ads dashboard).

Creative Assets That Convert

✅ 💎 1280×720 thumbnail – no text, high-contrast background, face or mascot centered.
✅ ⚡️ 30-second GIF demo – we crank these out at Flowjam for YC founders; 60 fps screen-record + upbeat audio = 2× watch rate.
✅ 🔥 3 maker avatars – 400×400, smiling, no logo clutter.
✅ 💎 First 5 gallery images – show before/after, testimonial, pricing, roadmap. Export at 2× retina.
✅ ⚡️ Embed a YouTube walkthrough – PH algorithm loves external video (Wistia study).

SaaS Launch Strategy Validation (a.k.a. Don’t Launch Crickets)

✅ 💎 20 user interviews – use UserInterview.com coupons.
✅ ⚡️ Fake-door test – create a “Request access” button; 200 clicks = green light.
✅ 🔥 Stripe pre-orders – even $1 payments reduce churn post-launch.

Launch-Day Product Hunt Checklist (00:00–23:59 PST)

Hour-by-Hour Timeline (Print & Tape to Wall)

00:00 – Go live. Paste first comment immediately.00:05 – Tweet from personal + company accounts.00:15 – DM your hunter “we’re live” so they can up-vote & comment.01:00 – Reply to every comment within 9 minutes (avg response time for #1 products is 8.3 min).06:00 – Post in your email list (highest open rates at 06:30 PST).09:00 – LinkedIn launch post – tag 3 micro-influencers.12:00 – Ask your investors to retweet (they’ll do it once; time it).15:00 – Jump on relevant Twitter Spaces (schedule 24 h prior).18:00 – Send “last chance” email with 2-hour discount.23:00 – Thank-you tweet + screenshot of current rank (builds social proof).

Must-Do Micro Tasks

✅ 💎 Pin your PH link to Twitter profile.
✅ ⚡️ Turn on push notifications – reply on mobile while you shower.
✅ 🔥 Use “?” in every reply – questions trigger PH’s engagement boost.
✅ 💎 Screenshot up-vote milestones – post on Instagram Stories (cross-pollinates audiences).

Post-Launch Checklist (Day 2 → Day 30)

Convert the Spike Into MRR

✅ 💎 Redirect PH traffic to a dedicated landing page with AppSumo-style deal.
✅ ⚡️ Export up-voter emails via Hunter.io + send “you voted, here’s the coupon” sequence.
✅ 🔥 Add PH badge to your homepage – 17 % lift in sign-ups (ConvertKit case study).
✅ 💎 Publish “How we hit #1” blog post – ranks for “Product Hunt launch checklist” (hello, you’re reading it).
✅ ⚡️ Apply for “Ship” page – keeps you on PH ecosystem radar.

Common Mistakes That Kill Launches (and How to Dodge Them)

Launching on a Monday – Apple events, AWS outages, and Elon tweets eat the news cycle. Tuesday or Wednesday is safest.

Using your logo as thumbnail – humans click faces, not gradients.

Ignoring EU timezone – 30 % of PH traffic is EU; schedule tweets for 15:00 CET.

Forgetting GDPR – if you collect emails, add checkbox. Yes, you can still go to jail.

Editing live page – any edit resets your “trending” score. Triple-check before 00:00.

FAQ – Quick Answers to the Questions We Get Every Day

Q: Do I need a hunter?A: Not legally, but top-hunted products get 3× more votes. Source.

Q: Can I launch a beta?A: Absolutely—just label it “Beta” in tagline; transparency is rewarded.

Q: How many up-votes equals #1?A: Varies by day. Aim for 400–600; monitor PH Realtime.

Q: Should I buy up-votes?A: Enjoy your shadow-ban. PH’s ML spots VPN farms in minutes.

Q: When can I re-launch?A: After 6 months AND major feature overhaul.

TL;DR – Steal This 1-Minute Cheat Sheet

Reserve slug & tagline 30 days out.

Recruit top-500 hunter.

Create face thumbnail + 30-s GIF.

Reply to every comment <9 min on launch day.

Export up-voter emails, send lifetime deal.

Blog the journey → rank for “product hunt launch checklist.”

Over to You – Download the Interactive Checklist

Grab the free Notion board with all 47 tasks, tweet templates, and the exact GIF specs we use at Flowjam. Click here, no email required.

Now stop doom-scrolling Twitter and start checking boxes. I’ll see you on the homepage tomorrow—bring coffee, it’s gonna be a fun 24 hours.

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