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Product launch ad script: 2026 15s template that converts
Product launch ad script: the 15-second template that pre-sells before you ship
Last updated 2026
TL;DR
Skip the 60-page brief: product launch ad script fits a sticky-note; write it in 15 minutes.
Budget signal: $0 DIY with Copy.ai or Google Doc; studios charge $1–3k for script + storyboard.
Use it when you need thumb-stopping Meta/TikTok ads, not long landing copy.
Copy the free template: [Download the product launch ad script template] and launch in 7 days.
Measure: 3-second thumb-stop rate ≥ 35%, CTR ≥ 2%.
Need launch-day sales on autopilot? A product launch ad script (grab the free Google Doc template or use Copy.ai per Wordstream, Copy.ai, and AdRoll guides) is a 15–30-second words-only brief that powers Meta, TikTok, and YouTube ads before your product ships. Use it instead of a full storyboard for fast iterative tests, and plug it into ad managers in under an hour.
What is product launch ad script?
A product launch ad script is a short, words-only document that spells out the hook, value prop, proof, and CTA for a paid social or search ad—usually 15–60 seconds—designed to drive pre-orders or wait-list sign-ups on launch day. (Sources: Wordstream, Copy.ai, AdRoll)
Product launch ad script — Download & Quick Start
Open the free template: [Download the product launch ad script template]
Fill 4 boxes: Hook (5s), Value (5s), Proof (3s), CTA (2s).
Keep total ≤ 75 words for 15s ad.
Paste into CapScript generator or Google Doc voice-over timer.
Export captions file (.srt) for auto-burn.
Upload script to Meta Ads Library “Draft” and duplicate for TikTok.
Example lines:
Hook: “Your CRM still hijacks 5 hours a week?”
Value: “ShipFast auto-writes follow-ups in Gmail.”
Proof: “2,300 beta teams saved 6 hrs/mo.”
CTA: “Join wait-list—free beta Friday.”
How to use it (step-by-step)
Define ICP angle – early-stage founders, growth PMs, solo sales leaders.
Pull proof – beta stat, testimonial, or pre-order count.
Craft 3 hooks – pain, promise, or provocative question; pick the shortest.
Write 15s script – 40–45 words; 5s hook, 5s value, 3s proof, 2s CTA.
Write 30s variant – double value + second proof point.
Add CTA – single verb + URL; never two buttons.
- Adapt per channel –
- Meta: 1:1, headline under 25 charsTikTok: 9:16, first 1s branded frameYouTube Shorts: 9:16, loud captions
Compliance check – remove “guarantee,” add “beta” if pre-release.
Launch A/B – hook A vs hook B; $50 daily cap each.
Measure – 3s thumb-stop ≥ 35%, hold rate ≥ 25%, CTR ≥ 2%, CPL ≤ $3.
Micro-templates:15s (45 words):[Hook 5s] Still ___?[Value 5s] ___ solves ___ by ___.[Proof 3s] ___ users already ___.[CTA 2s] Join ___—link below.
30s (75 words):[Hook 6s] Tired of ___?[Value 10s] ___ is the first ___ that ___.[Proof 8s] In beta, ___ saw ___% lift.[Social proof 4s] Backed by ___.[CTA 2s] Reserve your spot today.
Comparison — When to use this vs alternatives
Use case:
Script: paid social/search ads, fast iteration
Storyboard: visual-heavy ads needing scene-by-scene art
Teaser: pre-launch hype (no UI)
Long-form landing copy: SEO/blog depth post-launch
Time to launch:
Script: 1 hour
Storyboard: 3–5 days
Teaser: 2 days
Long-form copy: 1–2 weeks
Cost:
Script: $0–$500
Storyboard: $1–3k
Teaser: $500–2k
Long-form copy: $1k+
Pros:
Script: fastest, cheapest, platform-agnostic
Storyboard: aligns team visually
Teaser: builds intrigue before product exists
Long-form: ranks on Google, educates deeply
Cons:
Script: no visual guidance, needs designer hand-off
Storyboard: slower, overkill for single-variant test
Teaser: low conversion if shown too early
Long-form: low reach without distribution
Recommendation: start with a product launch ad script for day-1 paid tests; scale winners into storyboarded video or teaser later.
Practical Tips & Cautions
Write at 5th-grade reading level—Flesch 80+ lifts CTR 18%.
Cap hook at 8 words; every extra word drops 3-second view by 4%.
Always add captions; 85% of Meta viewers watch muted (Wordstream 2024).
Never gate the CTA—send straight to wait-list or pre-order page.
Duplicate winning script into TikTok within 24h; creative fatigue hits in 3 days.
Founders often miss this — testing hooks on organic TikTok before paying; posts that hit 10% engagement in 1 hour scale into ads at half the CPM.
FAQs
How long should the script be?
15–30 seconds equals 40–75 words; keep hook under 8 words.
Can I use AI to write it?
Yes—Copy.ai or Jasper spit out 3 variants in seconds, but always trim 20% to fit time.
What’s the difference between announcement script and demo script?
Announcement teases the result; demo educates on features. Use announcement first, demo post-launch.
Do I need a storyboard too?
Not for the first ad. Script + screen capture is enough; storyboard once you scale spend > $5k.
Which metric matters most?
3-second thumb-stop rate; if < 35%, rewrite the hook before tweaking CTA.
How many variants should I test?
2 hooks Ă— 1 CTA = 2 ads; add second CTA only after winner emerges.
Conclusion
A tight product launch ad script is the cheapest growth lever you can deploy before shipping. Copy the 15-second template, test two hooks on Meta/TikTok, and scale the winner into full video later.Download the free Google Doc: [Download the product launch ad script template] and launch your first ad in the next hour.
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Got Questions?
We've Got Answers.
What's your email?
Need to email us? Send emails to adam@flowjam.com
What's the process?
Once you place your order, you'll be directed to a short form where you provide key details about your product and vision.
As soon as we receive it, we start writing the script—typically crafting 2-3 versions in different tones for you to choose from.
Within 1-2 days, we’ll send the script for your approval. Once approved, we move on to the storyboard, ensuring every scene aligns with your vision before we begin animation.
When the final video is ready, you get unlimited revisions to make sure it’s exactly what you want.
How does the turnaround time work?
We pride ourselves on fast delivery without sacrificing quality.
Unlike agencies that drag projects out for months, we work efficiently to get your video done in weeks.
If there are any unexpected delays, we’ll keep you informed every step of the way.
How many rounds of revisions are included?
All revisions are unlimited—we don’t stop until you’re 100% happy with the final video.
Who owns the rights?
You do. Unlike some agencies that charge extra for licensing, everything we create is yours to use however you want, with no hidden fees.
How do I get started?
You can purchase and start the process directly from our website.
Click the purchase button, fill out the form with your project details, and complete the payment.
If you have any questions before getting started, feel free to book a call.
Can I get a refund?
We do not offer refunds due to the creative nature of this service. All customers have a chance to review and agree to our Service Agreement prior to engaging with us. We offer unlimited revisions so we will work on the video as much as it needs until you love it!
What makes your launch videos different?
We focus on story-driven, high-converting videos that don’t just explain your software—they build hype and increase conversions. Our streamlined process delivers agency-quality videos without the bloated costs or long timelines.
Can you help with scriptwriting if I don’t know what I want?
Absolutely. We don’t expect you to have everything figured out—that’s our job. Our team will craft multiple script options based on your product and audience, ensuring the final video feels on-brand and compelling.
Do you offer voiceover and music?
Yes, every video includes a professional voiceover and background music at no additional cost. We work with a range of voice actors to match your brand’s tone.
What if I need the video faster?
If you’re on a tight deadline, let us know. We offer rush delivery options, depending on our current workload.
Launch videos for
moon-shot founders.
Founder
adam@flowjam.com