Copyright 2025. Flowjam Inc.
saas explainer video: 2025 Founder’s Guide to 30-day Conversions
saas explainer video: The 2025 Founder’s Playbook
Last updated 2025.
TL;DR
Where to get it: Use Biteable’s SaaS template or Studio B Films’ fixed-price pack; both export in <1 hr.
What it is: 60–90-second video that shows problem → SaaS solution → proof → CTA.
When to pick it: Use instead of a demo when prospects need the “why” before the “how.”
Speed run: Script, storyboard, record UI, add VO, publish—done in 2–3 founder-days.
ROI signal: Unbounce reports explainer pages convert 33 % better than static ones.
What is saas explainer video?
A saas explainer video is a short, marketing-focused clip that visually communicates the problem your software solves, the key benefits, and the next step a viewer should take.
Standalone definition:A saas explainer video is a 60–90-second animated or screen-recorded presentation designed to convert cold traffic into qualified trials or demos by clarifying the product’s value proposition.
saas explainer video — Download & Quick Start
[Insert download/resource link]
Grab the 90-second script skeleton (problem-solution-proof-CTA) → [Flowjam internal link 1].
Drop your UI screenshots into Biteable’s SaaS storyboard; auto-brand with one color-code paste.
Record voiceover on your phone; aim for 140 wpm—no studio needed.
Capture 3 product clips (login, aha moment, outcome dashboard) with Loom; download MP4.
Export 1080 x 1920 vertical + 16:9; upload to Wistia, tag “explainer,” embed above the fold.
How to use it (step-by-step)
Script (30 min): 4-scene arc—Hook (pain), Solution (feature), Proof (metric), CTA (start free trial).
Storyboard (15 min): One frame per scene; annotate text-on-screen vs VO.
Brand overlay (10 min): Add HEX-coded lower-third bar; keep font ≥24 pt.
Record UI (45 min): 3 takes, zoom to 150 %, hide cursor.
Edit (1 hr): Cut pauses, add whoosh between scenes, normalize audio −16 LUFS.
Distribute (15 min): Embed on homepage, add to signup flow email #1, pin to LinkedIn.
Measure (ongoing): Track play-rate, 75 % completion, trial conversion; kill under 35 % completion.
Founder tip: Place CTA verbally at 30–45 s and visually as end-card; 2× CTR vs end-only.
Comparison section (vs alternatives)
Text-only grid
Criteria: Purpose | saas explainer video | Product demo | Landing hero | Webinar | Sales deckLength: 60–90 s | 3–7 min | 15–30 s | 30–60 min | 8–12 slidesBest for: Awareness → Trial | Mid-funnel enablement | Emotional hook | Education & Q&A | Live closingPros: Fast, cheap, scalable | Deep feature walk-through | High brand wow | Builds trust | Custom pitchCons: Surface-level | Viewer drop-off at 2 min | Costly reshoots | Time-zone pain | Needs speaker
When to choose:
Pick explainer when you need a conversion asset yesterday and traffic is cold.
Pick demo once prospects ask “how does it work?”
Pick hero video for brand campaigns.
Pick webinar to accelerate enterprise deals.
Pick deck for live calls.
Practical Tips & Cautions
Keep it under 90 seconds: Every 10 s beyond 90 drops retention by 6 %.
Lead with outcome metric: “Cut churn 28 %” beats “We are an AI platform.”
Use customer UI, not mockups: Real screens boost credibility 2×.
Caption everything: 85 % of LinkedIn videos are watched muted.
Export square + vertical: 4× cheaper than making separate social clips.
Founders often miss this — the script should mirror your cold-email opener; if it doesn’t hook in one line, recycle it.
FAQs
How much does a saas explainer video cost?
DIY with Biteable: $0–$49/mo. Freelancer: $800–$2 k. Studio B Films fixed pack: $3.5 k.
Ideal length?
60–90 s for homepage; 30 s max for paid-social cuts.
Script structure template?
Hook (problem) → Solution (top 2 features) → Proof (testimonial/data) → CTA (trial link).
Best tools?
Write: Google Docs. Storyboard: Biteable. Record: Loom. Edit: Descript. Host: Wistia.
ROI metrics to watch?
Play-rate (goal >45 %), 75 % completion (>35 %), trial conversion (>5 % of viewers).
Voiceover or on-screen text?
Use both; 70 % watch muted, but VO keeps attention longer.
Distribution channels?
Homepage hero, onboarding email #1, LinkedIn organic, YouTube pre-roll, G2 profile video.
Conclusion
A tight saas explainer video is the fastest zero-code asset that turns cold clicks into trials. Script today, ship tomorrow, measure this week. Download the template, open Biteable, and publish before your next sprint review.
Grounded in Yans Media, Biteable, and Studio B Films resources and verified industry sources.
Got Questions?
We've Got Answers.
What's your email?
Need to email us? Send emails to adam@flowjam.com
What's the process?
Once you place your order, you'll be directed to a short form where you provide key details about your product and vision.
As soon as we receive it, we start writing the script—typically crafting 2-3 versions in different tones for you to choose from.
Within 1-2 days, we’ll send the script for your approval. Once approved, we move on to the storyboard, ensuring every scene aligns with your vision before we begin animation.
When the final video is ready, you get unlimited revisions to make sure it’s exactly what you want.
How does the turnaround time work?
We pride ourselves on fast delivery without sacrificing quality.
Unlike agencies that drag projects out for months, we work efficiently to get your video done in weeks.
If there are any unexpected delays, we’ll keep you informed every step of the way.
How many rounds of revisions are included?
All revisions are unlimited—we don’t stop until you’re 100% happy with the final video.
Who owns the rights?
You do. Unlike some agencies that charge extra for licensing, everything we create is yours to use however you want, with no hidden fees.
How do I get started?
You can purchase and start the process directly from our website.
Click the purchase button, fill out the form with your project details, and complete the payment.
If you have any questions before getting started, feel free to book a call.
Can I get a refund?
We do not offer refunds due to the creative nature of this service. All customers have a chance to review and agree to our Service Agreement prior to engaging with us. We offer unlimited revisions so we will work on the video as much as it needs until you love it!
What makes your launch videos different?
We focus on story-driven, high-converting videos that don’t just explain your software—they build hype and increase conversions. Our streamlined process delivers agency-quality videos without the bloated costs or long timelines.
Can you help with scriptwriting if I don’t know what I want?
Absolutely. We don’t expect you to have everything figured out—that’s our job. Our team will craft multiple script options based on your product and audience, ensuring the final video feels on-brand and compelling.
Do you offer voiceover and music?
Yes, every video includes a professional voiceover and background music at no additional cost. We work with a range of voice actors to match your brand’s tone.
What if I need the video faster?
If you’re on a tight deadline, let us know. We offer rush delivery options, depending on our current workload.
Launch videos for
moon-shot founders.
Founder
adam@flowjam.com