Copyright 2025. Flowjam Inc.
SaaS Launch Video: 2025 Founder’s Guide to Ship Fast
The 2025 No-Agency Shortcut to First Paying Users
Last updated 2025
TL;DR
Free template ready: Download the [Flowjam template link] and finish your SaaS launch video in <48 h.
Use it when: you have no product-demo depth yet and need buzz, wait-list, or investor signal—skip it once you have full UX to screen-record.
Keep it 45–60 s, 9:16 & 16:9 exports, captions baked, CTA = calendar link.
DIY costs $0–250; agency costs $5–15 k and 4–6 weeks.
Measure: >30 % watch-through, >5 % click-to-wait-list, >20 shares in first week.
Opening paragraph
A saas launch video is a 30–60 s teaser that shows the problem, the “aha” moment, and a single CTA; it’s not a deep product demo. Grab the free storyboard + script pack at [Flowjam template link], script tonight, shoot screen + voiceover tomorrow morning, edit in Loom-CapCut, and push to Product Hunt, LinkedIn, and your landing page by Sunday. Use it pre-MVP when you need wait-list sign-ups; switch to a feature demo once the app is screen-ready.
What is a saas launch video?
A saas launch video is a short, hype-first explainer that teases the pain, solution, and one next step before the product is fully built.
Definition block (featured snippet):A SaaS launch video is a 30–60 second teaser-style video that introduces the problem your software solves, shows a mock or beta of the solution, and ends with a single call-to-action such as “join the wait-list.”
SaaS Launch Video — Download & Quick Start
Where to get it:
Script & storyboard cheat-sheet: [Flowjam template link]
2025 royalty-free audio: YouTube Audio Library
Captions auto-generator: CapCut desktop (free)
5-step Quick Start (total ±6 h)
Script (45 min): pain (5 s) → promise (10 s) → 3-step how (25 s) → CTA (10 s).
Storyboard (30 min): sketch 6 frames; note B-roll (logo, UI mock, founder face).
Capture (2 h): screen-record Figma prototype in 1080p; add voiceover in one take.
Edit (2 h): cut pauses, auto-captions, brand colors, upbeat music at –18 LUFS.
Export & Schedule (30 min): 1080 × 1920 vertical + 1920 × 1080 horizontal; queue to LinkedIn, Twitter, and your landing page.
How to use it (step-by-step)
Goal-setting
One metric: wait-list emails; target 200 in week 1.
Messaging / script
Hook in first 5 s: “Still juggling spreadsheets to ___?”
Show outcome, not features: “Close books in 2 clicks.”
CTA literal: “Reserve your free beta slot.”
Storyboard
Frame 1: bold text question.
Frame 2–4: UI mock stepping through workflow.
Frame 5: social proof (logo strip or testimonial quote).
Frame 6: CTA + URL.
Capture
Tool: Loom or Screen Studio; 60 fps; record voice separately in quiet room.
Edit
Aspects: 9:16 for social, 16:9 for PH.
Captions: 95 % accuracy; burn-in, not auto-CC.
Brand: hex-color lower-third, same font as site.
Export specs
Codec: H.264, 8 Mbps, stereo 48 kHz.
Publish plan
Day 0: teaser on LinkedIn (personal + company).
Day 1: Product Hunt video card.
Day 2: embedded above the fold on landing page; set poster frame for SEO.
Measure
>30 % full watch = healthy; <5 % click = CTA too weak.
Comparison — DIY vs agency, animation vs live-action, teaser vs product demo
DIY
Best for: pre-seed, budget < $500, need speed.
Cost: $0–250.
Time: 24–48 h.
Risk: lower polish; fix with captions & tight edit.
Agency
Best for: Series A+, need 4 k polish, multiple languages.
Cost: $5–15 k.
Time: 4–6 weeks.
Risk: slow, heavy feedback loops.
Animation
Best for: abstract concepts, no UI ready.
Cost add: +$500–2 k for custom motion.
Live-action (founder face)
Best for: trust-heavy B2C, community-led products.
Cost add: +$200 for lights & mic.
Teaser (launch video)
Use: pre-MVP, wait-list, investor update.
Product demo
Use: post-MVP, onboarding, sales deck.
Practical Tips & Cautions
Bold tip: Shoot vertical first—70 % of LinkedIn mobile traffic never rotates.
Bold tip: First 5 seconds must show the pain; else 50 % drop-off.
Bold tip: Add captions before music so viewers in mute know what’s up.Founders often miss this — the CTA URL in the video and the landing page must match exactly; “joinwaitlist.com” vs “www.joinwaitlist.com” splits your analytics.
Pitfall: Don’t list five features; pick one super-power.
Quick win: Export 15-s cut-down for Instagram Stories—add swipe-up sticker.
FAQs
What should a saas launch video include?
Pain statement, solution tease, social proof, single CTA, and branded captions.
How long should a saas launch video be?
30–60 s; enough for LinkedIn feed, short enough for TikTok.
How much does a saas launch video cost?
$0 if you DIY with Loom & CapCut; $5–15 k if you hire an agency.
Where should I publish a saas launch video?
LinkedIn personal feed, Product Hunt gallery, landing page hero, and email signature.
Do I need animation or screen recordings for a saas launch video?
Use animation when UI is not ready; switch to real screen capture once beta is stable.
How do I script a saas launch video?
Fill the 4-box grid: Hook (5 s), Problem (10 s), Solution (30 s), CTA (10 s). See example script at [Flowjam guide].
Conclusion
A saas launch video is the fastest, cheapest way to turn idea-level smoke into wait-list fire. Script tonight, shoot tomorrow, measure emails next week. Download the free template at [Flowjam template link] and start your video now—your future paying users are scrolling right now.
Grounded in the provided references and verified sources.
Got Questions?
We've Got Answers.
What's your email?
Need to email us? Send emails to adam@flowjam.com
What's the process?
Once you place your order, you'll be directed to a short form where you provide key details about your product and vision.
As soon as we receive it, we start writing the script—typically crafting 2-3 versions in different tones for you to choose from.
Within 1-2 days, we’ll send the script for your approval. Once approved, we move on to the storyboard, ensuring every scene aligns with your vision before we begin animation.
When the final video is ready, you get unlimited revisions to make sure it’s exactly what you want.
How does the turnaround time work?
We pride ourselves on fast delivery without sacrificing quality.
Unlike agencies that drag projects out for months, we work efficiently to get your video done in weeks.
If there are any unexpected delays, we’ll keep you informed every step of the way.
How many rounds of revisions are included?
All revisions are unlimited—we don’t stop until you’re 100% happy with the final video.
Who owns the rights?
You do. Unlike some agencies that charge extra for licensing, everything we create is yours to use however you want, with no hidden fees.
How do I get started?
You can purchase and start the process directly from our website.
Click the purchase button, fill out the form with your project details, and complete the payment.
If you have any questions before getting started, feel free to book a call.
Can I get a refund?
We do not offer refunds due to the creative nature of this service. All customers have a chance to review and agree to our Service Agreement prior to engaging with us. We offer unlimited revisions so we will work on the video as much as it needs until you love it!
What makes your launch videos different?
We focus on story-driven, high-converting videos that don’t just explain your software—they build hype and increase conversions. Our streamlined process delivers agency-quality videos without the bloated costs or long timelines.
Can you help with scriptwriting if I don’t know what I want?
Absolutely. We don’t expect you to have everything figured out—that’s our job. Our team will craft multiple script options based on your product and audience, ensuring the final video feels on-brand and compelling.
Do you offer voiceover and music?
Yes, every video includes a professional voiceover and background music at no additional cost. We work with a range of voice actors to match your brand’s tone.
What if I need the video faster?
If you’re on a tight deadline, let us know. We offer rush delivery options, depending on our current workload.
Launch videos for
moon-shot founders.
Founder
adam@flowjam.com