Series A Announcement Video – 2025 Template, Tools & Launch Checklist

Last updated 2025

TL;DR

Watch the 60-sec example → YouTube demo

Grab the free template → [Flowjam template link] (Google Slides + script)

Shoot & ship in 4 hrs: iPhone + captions + 3-slide storyboard

Post order: unlisted YouTube → LinkedIn native → embed in press release

Metric to watch: 10 % LinkedIn CTR to funding page = warm leads

Opening paragraph

You just got the wire-transfer confirmation. Before the tech blogs pick it up, you have ~24 h to control the narrative. A series A announcement video is the fastest asset to produce, the most shareable format for social, and the only asset journalists will actually watch. This guide shows you exactly where to download the template, when to use the video instead of (or alongside) a press release, and how to ship it before your coffee gets cold.

What is series A announcement video?

A series A announcement video is a 45–90-second founder-led clip that states the round size, lead investor, use-of-funds, and customer traction. It is designed for LinkedIn & YouTube first, then embedded in the press release and your home page.

Featured-snippet definitionA series A announcement video is a short founder-facing clip that publicly discloses the amount raised, lead investor, and next product milestone; it replaces or supplements the traditional text-only press release to increase reach and journalist pickup.

Series A announcement video — Download & Quick Start

Template pack → [Flowjam template link] (Google Slides storyboard + 120-word script)

Film → iPhone 4K 24 fps, 48″ tripod, $25 clip-on mic

Captions → Kapwing auto-SRT (free)

Export → 1080 × 1080 for LinkedIn, 1920 × 1080 for YouTube

1. Upload order
   Unlisted YouTube (grab URL for press release)LinkedIn native (algorithm favors on-platform)Embed on
   /series-a
   landing page for SEO juice

How to use it (step-by-step)

1. Script skeleton (≤ 120 words)

Hook (0-5 s): “We just raised a $12 M Series A led by XYZ Ventures.”

Proof (5-20 s): “In 12 months we grew ARR from $0 → $2 M and hit 1,200 customers.”

Use-of-funds (20-35 s): “This capital doubles our product & go-to-market teams.”

CTA (35-45 s): “We’re hiring engineers in SF & remote—link in comments.”

2. Visual structure

Slide 1: Logo + round size

Slide 2: Traction chart (blur customer logos if under NDA)

Slide 3: Hiring CTA + careers URL

3. Runtime rule

Founders often miss this — keep it ≤ 60 seconds; LinkedIn viewer drop-off hits 50 % after 75 seconds.

4. Distribution checklist

YouTube: SEO title “Brand raises $XX M Series A – announcement video”

LinkedIn: Tag lead investor, use 3 hashtags: #SeriesA #funding #startup

Press release: embed video under first paragraph; journalists spend 2× longer on releases with video

Site: add schema-marked-up “VideoObject” for Google rich-snippet

5. Measurement

LinkedIn 10 % CTR to funding page = warm intros

YouTube 50 % retention = journalists watched past the quote

Press pickup: monitor Ahrefs new backlinks within 7 days

Comparison — video vs alternatives

Series A announcement video

Time to ship: 4 h

Cost: $0–$500

Reach: Owned social + press embeds

SEO: VideoObject schema boosts SERP real-estate

When to use: You want fast, shareable, founder-controlled narrative

Traditional press release

Time: 1–2 days drafting + wire

Cost: $350–$1,200 (wire)

Reach: Journalist inboxes, newswire, long-tail SEO

When to use: Regulatory requirement, detailed disclosure, or simultaneous funding + customer news

Social-only thread (no video)

Time: 30 min

Reach: Followers only unless viral

Risk: Lost in feed after 24 h; no SEO anchor

PR agency retainer

Cost: $5 k–$15 k / month

Value: Media relationships, embargo strategy

When: You’ve closed > $30 M or need national TV

Practical Tips & Cautions

Distribution: always upload natively to LinkedIn; external links get throttled.

Compliance: never mention future valuations or “unicorn” claims; stick to facts.

Budget: cap production at $500; money is better spent on LinkedIn ads to investor-lookalike audiences.

Accessibility: auto-caption & upload SRT; 85 % of social video is watched muted.

Brand: use the same font/color palette as your deck; consistency signals maturity.

On-camera: look off-center 15° for conversational feel; shoot at 10 am for soft natural light.

FAQs

How long should a series A announcement video be?

45–90 seconds. LinkedIn algorithm favors < 60 seconds; journalists rarely watch past 90.

What must I include?

Round size, lead investor, 1 traction metric, use-of-funds, hiring CTA. Skip the 3-min product demo—save it for the seed follow-up.

Do I still need a press release?

Yes—embed the video under paragraph 1. Wire services index the text; video supplies the emotional hook.

Where do I publish first?

Unlisted YouTube → grab URL → drop into press release → set public once embargo lifts → LinkedIn native same minute.

Which metrics matter?

LinkedIn CTR, YouTube 50 % retention, new backlinks within 7 days.

Should I hire an agency?

Only if you need embargoed national press or TV. For 99 % of Series A, the template + iPhone route is enough.

Can I reuse the footage?

Slice the 60-second master into 15-second stories for Instagram & TikTok the next day.

Conclusion

A series A announcement video is the highest-ROI asset you can ship in the first 24 hours post-close. Download the template, block half a day, and you’ll own the narrative on social and in the press before the wire even picks it up. Publish it this week—your next hire (and next investor) is already scrolling.

Grounded in the provided references and verified startup resources.