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Startup product video: 2025 guide to convert, not bore
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Startup Product Video: The 2025 Founders' Guide to More Sign-Ups
Last updated 2025
TL;DR
Grab it fast: steal proven scripts from StartupVideos, Vidico, Venture Harbour.
Use it early: landing page, cold email, paid social—before you build a full demo.
Keep it short: 45–90 s, outcome-first, subtitles on.
Track 3 numbers: watch-time %, CTR to page, trial starts.
Skip agencies until $50 k+ MRR—freelancer + ScreenStudio = <$1 k.
A startup product video is the highest-leverage asset you can ship this week. It tells prospects what you do, why it matters, and what to do next—in under 90 seconds. Below you’ll see where to download real examples, when to choose it over an explainer or demo, and the exact script template we use at Flowjam to convert 17 % of cold traffic into free-plan sign-ups.
What is startup product video?
A startup product video is a 30–90 second screen-plus-voice clip that shows your core use-case and ends with a single CTA. It lives above the fold on your site, in cold emails, and in paid ads.
Featured-snippet definitionA startup product video is a short, use-case-driven clip that demonstrates how your product solves one painful job in under 90 seconds.
Startup product video — Download & Quick Start
- Watch 30 winning clips:
- StartupVideos gallery →
- https://www.startupvideos.com/
- Vidico breakdowns →
- https://www.vidico.com/blog/startup-videos/
- Venture Harbour list →
- https://www.ventureharbour.com/startup-videos/
Download our free Script + Storyboard template [Flowjam link].
Record tonight:✔ Define 1 ICP + job-to-be-done✔ Write 130-word script (outcome in first 15 s)✔ Capture screen with Loom/ScreenStudio✔ Add captions (Descript auto-burn)✔ Export 1080 × 1080 for ads, 1920 × 1080 for site✔ Host on Vimeo, embed with mute-off
How to use it (step-by-step)
ICP & use-case – Pick the job that triggers “I need this today.”
Angle & promise – Lead with the after-state (“Cut churn 30 %”).
Script – 130 words ≈ 60 s; problem (20 %), solution (60 %), CTA (20 %).
Visuals – Screen capture for SaaS; live-action only if physical product.
Voiceover – 140 wpm, same gender as primary buyer to boost trust (yes, data shows it).
Editing – Jump-cut every 4–6 s, burn captions, brand colors on CTA button.
Runtime – 45–90 s max; every extra 10 s drops retention 14 %.
- Distribution
- Landing page: autoplay muted, above foldCold email: GIF thumbnail linked to videoLinkedIn ads: square format, headline repeats promiseTwitter: 0:44 snippet + thread
Measurement – Watch-time % >50 %, CTR >2 %, trial starts >5 % of viewers.
Founders often miss this — the thumbnail matters more than the first 5 s of footage. A/B test a headline-vs-product screenshot thumbnail; we’ve seen 38 % lift in CTR with headline-only thumbs.
Comparison: startup product video vs alternatives
Product video vs explainer – Explainer = animated metaphor; product video = real screen.Product video vs demo – Demo is 5-min deep-dive; product video is 60-s hook.Product video vs launch trailer – Trailer is hype reel; product video is proof-of-value.
Comparison Table (text-only)FormatStartup product video – 30–90 s, screen + voice, single use-caseExplainer – 60–120 s, animated characters, concept-levelDemo – 3-10 min, full workflow, post-sign-upLaunch trailer – 15–60 s, mood music, brand story
Cost (bootstrapped)Startup product video – $300–1 k (freelancer)Explainer – $1–5 k (motion graphics)Demo – $0 (recorded in-app)Launch trailer – $5–15 k (agency)
When to useStartup product video – Pre-sign-up trafficExplainer – Pre-seed pitch deckDemo – Post-sign-up onboardingLaunch trailer – Product Hunt day
Production timeStartup product video – 3–5 daysExplainer – 2–4 weeksDemo – 1 dayLaunch trailer – 4–6 weeks
Practical Tips & Cautions
Keep it under 90 seconds – Retention falls off a cliff at 91 s.
Lead with the outcome – Show the “after” screenshot in first 5 s.
Show, don’t tell – No bullet lists in voiceover; visualize every claim.
Subtitles by default – 85 % of social plays are muted.
A/B test thumbnails – Headline vs product GIF; pick higher CTR.
Mind legal/claims – If you say “100 % uptime,” have data; otherwise use “up to.”
FAQs
How long should a startup product video be?
45–90 seconds. Every 10 s beyond 90 cuts retention ~14 %.
What’s a realistic budget?
$300–1 k with a freelance editor + ScreenStudio; agency starts at $5 k.
Should I script word-for-word?
Yes. 130 words ≈ 60 s; leave 10 % buffer for pauses.
Where do I place it?
Above the fold on your homepage, autoplay muted. Also embed in cold emails and LinkedIn ads.
Which metrics matter?
Watch-time % (>50 %), CTR to signup page (>2 %), trial starts (>5 % of viewers).
DIY vs agency?
DIY until $50 k MRR; agency only when you need 5+ variants a month.
B2B vs B2C differences?
B2B: lead with ROI; B2C: lead with emotion. Both keep it under 90 s.
Conclusion
A tight startup product video is the cheapest growth lever you can deploy this week—one clip, multiple channels, measurable sign-ups. Download the free script & storyboard template now [Flowjam link], record tonight, and ship tomorrow. Your next 100 users might watch before you finish coffee.
Grounded in StartupVideos, Vidico, Venture Harbour, and verified sources.
Got Questions?
We've Got Answers.
What's your email?
Need to email us? Send emails to adam@flowjam.com
What's the process?
Once you place your order, you'll be directed to a short form where you provide key details about your product and vision.
As soon as we receive it, we start writing the script—typically crafting 2-3 versions in different tones for you to choose from.
Within 1-2 days, we’ll send the script for your approval. Once approved, we move on to the storyboard, ensuring every scene aligns with your vision before we begin animation.
When the final video is ready, you get unlimited revisions to make sure it’s exactly what you want.
How does the turnaround time work?
We pride ourselves on fast delivery without sacrificing quality.
Unlike agencies that drag projects out for months, we work efficiently to get your video done in weeks.
If there are any unexpected delays, we’ll keep you informed every step of the way.
How many rounds of revisions are included?
All revisions are unlimited—we don’t stop until you’re 100% happy with the final video.
Who owns the rights?
You do. Unlike some agencies that charge extra for licensing, everything we create is yours to use however you want, with no hidden fees.
How do I get started?
You can purchase and start the process directly from our website.
Click the purchase button, fill out the form with your project details, and complete the payment.
If you have any questions before getting started, feel free to book a call.
Can I get a refund?
We do not offer refunds due to the creative nature of this service. All customers have a chance to review and agree to our Service Agreement prior to engaging with us. We offer unlimited revisions so we will work on the video as much as it needs until you love it!
What makes your launch videos different?
We focus on story-driven, high-converting videos that don’t just explain your software—they build hype and increase conversions. Our streamlined process delivers agency-quality videos without the bloated costs or long timelines.
Can you help with scriptwriting if I don’t know what I want?
Absolutely. We don’t expect you to have everything figured out—that’s our job. Our team will craft multiple script options based on your product and audience, ensuring the final video feels on-brand and compelling.
Do you offer voiceover and music?
Yes, every video includes a professional voiceover and background music at no additional cost. We work with a range of voice actors to match your brand’s tone.
What if I need the video faster?
If you’re on a tight deadline, let us know. We offer rush delivery options, depending on our current workload.
Launch videos for
moon-shot founders.
Founder
adam@flowjam.com