Clarity Wins: The Video That Made Anglera’s Vision Click

Flowjam curated a small video with long-term impact on how Anglera shows up.

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At a glance

Client:Anglera
What they do: AI-powered product data enrichment for e-commerce platformsThe goal: Explain a complex, technical product in a way buyers, partners, and investors instantly understand

‍What we did: Story development, scripting, visual strategy, production

‍Result: A 90-second product demo that made AI data transformation feel intuitive, valuable, and essential.

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The challenge

Anglera is a powerful solution tackling an invisible but critical e-commerce problem: messy, inconsistent product data.

They built cutting-edge AI to transform unstructured information into clean, structured, ready-to-sell catalogs — but explaining what that means (and why it matters) wasn’t easy.

They needed a video that would:

• Make their value prop instantly clear
  
  
• Show the product in action without overwhelming
  
  
• Bridge the gap between technical complexity and practical benefit
  
  

The ask: create a video that could work as both an intro and a demo in under 1 minutes.

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The solution

Step 1: Finding Algera Product Details

We started by interviewing the Anglera team and walking through product flows. Our focus was on clarity:

What’s the moment when a potential customer suddenly gets it?

We found it in one simple truth: clean product data drives e-commerce sales, but getting there is a mess.

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Step 2: Build a story around transformation

We opened the video with what every manager dreads: bloated spreadsheets, manual mapping, and endless cleanup.

Then we introduced Anglera as the breakthrough: An AI that ingests, understands, and standardizes data across millions of SKUs automatically.

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Step 3: Keep it visual, not technical

We focused the script around a simple narrative:

“From chaos to catalog — instantly.”

And paired it with visuals that made every transformation step feel like progress:

• Messy product listings → Clean, structured entries
  
  
• Manual categorization → Automated, intelligent mapping
  
  
• Delays and errors → Speed, accuracy, and scale

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Step 4: Design for trust and attention

The video combined sleek product UI, animated flows, and crisp copy. No fluff — just function.
We made sure every frame served one of two goals:

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✅ Show how it works
✅ Show why it matters

The result: a polished, professional product video that speaks to CTOs, operators, and buyers alike.

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The outcome

• A plug-and-play product demo that lives on Anglera’s homepage
  
  
• Used in sales calls, investor meetings, and onboarding
  
  
• Helped position Anglera as a serious, scalable AI product
  
  
• Turned “What do you do?” into “How soon can we start?”

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Why it worked

• We made a behind-the-scenes problem feel urgent and universal
  
  
• We ditched jargon in favor of clarity and visual proof
  
  
• We told a story of transformation — not just features
  
  
• We kept it short, sharp, and sales-ready

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What we did

✅ Narrative strategy

✅ Scriptwriting

✅ Visual direction

✅ Motion design

✅ Final production

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