A Video That Led to Countless Demos Booked.

How Flowjam helped Context.ai launch with a pitch-ready product video that opened doors

At a glance

Client: Context.ai
What they do: The AI Office Suite that instantly turns complex data into slides, reports, summaries, and content to supercharge productivity
The goal: Show people how Context changes the way teams work
What we did: Story making, scriptwriting, production, and visual design
Result: A high-conviction video that positioned Context as the future of workplace productivity

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The challenge

Context.ai was gearing up to launch and enter a crowded AI productivity space. They needed a video that would:

• Explain what “an AI office suite” actually means
  
  
• Show how it seamlessly drafts reports and summaries with zero friction
  
  
• Convince all stakeholders that Context is not just different, it’s essential
  
  

The ask: Make it clear, credible, and exciting in under 90 seconds.

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The solution

Step 1: Decode the noise

We immersed ourselves in Context’s tools, use cases, and competitive edge. The key question:

What would make someone say, “Wait… it does all that?”

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Step 2: Tell a story people care about

We opened with the universal pain of information overload:
→ Dozens of tabs. Endless docs. Hours spent building slides or reports from scratch.

Then we introduced Context as the AI assistant built for this exact chaos — turning fragmented data into polished output with just a prompt.

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Step 3: Write with clarity and sharpness

We anchored the script around one compelling promise:

“From data to slides, reports, and content — in seconds, not hours.”

Key benefits featured:

• AI-powered slide generation from raw research, notes, or transcripts
  
  
• Summarization of documents, meetings, and articles
  
  
• Drafting support for research papers, reports, and long-form content
  
  

Step 4: Design to earn attention

We built a clean, modern motion video that mirrored Context’s product ethos: powerful yet simple.

What we used:

• Crisp interface animations to demo real workflows
  
  
• Clear, benefit-led visuals
  
  
• Tight pacing that kept the focus on outcomes, not just features
  
  

The outcome

• A polished 90-second video that became Context’s launch centerpiece
  
  
• Used in outreach, demos, onboarding, and early investor pitches
  
  
• Positioned the platform as the next-gen workspace for high-performance teams
  
  

Why it worked

• We led with a universal pain point: productivity without clarity
  
  
• We showed—not told—how Context actually works
  
  
• We matched the sleekness of the product with equally sharp visuals
  
  
• We focused on narrative clarity, not just cool graphics
  
  

What we did

Narrative strategy
→ Scriptwriting
→ Visual direction
→ Interface animation
→ Final production