How Flowjam helped Outset.ai close their Series A with a pitch-ready launch video
Client: Outset.ai
What they do: AI-moderated user research platform
The goal: Explain their product and vision to investors in under 2 minutes
What we did: Story development, scripting, production, and design
Result: A high-conviction launch video that helped close a $17M Series A
Outset was preparing to raise a major round of funding. They needed a video that would:
The ask: explain all of that — clearly, confidently — in under two minutes.
We started by diving into Outset’s product, use cases, and pitch deck. Our question:
What would make an investor say "I'm in" within 60 seconds?
We opened the video with a universal frustration: most companies don’t actually understand their customers. Surveys are shallow. Interviews are slow. Insights arrive too late.
Then we introduced Outset as the breakthrough: an AI-powered platform that combines speed, depth, and scale — no tradeoffs.
We crafted a crisp script around one central idea:
“The scale and speed of a survey. The depth of an interview.”
Key features highlighted:
We built the video to keep investors engaged and build credibility from frame one.
What we used:
This wasn’t just an explainer. It was a high-conviction story built for investors.
Outset.ai went on to close a $17 million Series A.
Narrative strategy
→ Scriptwriting
→ Visual direction
→ Motion design
→ Final production