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Outset.ai raises a $17M Series A Using A Flowjam Launch Video

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One Video. $17M Raised.

How Flowjam helped Outset.ai close their Series A with a pitch-ready launch video

At a glance

Client: Outset.ai
What they do: AI-moderated user research platform
The goal: Explain their product and vision to investors in under 2 minutes
What we did: Story development, scripting, production, and design
Result: A high-conviction launch video that helped close a $17M Series A

The challenge

Outset was preparing to raise a major round of funding. They needed a video that would:

  • Convince investors that customer understanding is mission-critical
  • Highlight the flaws of traditional research methods
  • Position their AI platform as the smarter, faster, scalable alternative

The ask: explain all of that — clearly, confidently — in under two minutes.

The solution

Step 1: Understand the investor mindset

We started by diving into Outset’s product, use cases, and pitch deck. Our question:

What would make an investor say "I'm in" within 60 seconds?

Step 2: Build a story they care about

We opened the video with a universal frustration: most companies don’t actually understand their customers. Surveys are shallow. Interviews are slow. Insights arrive too late.

Then we introduced Outset as the breakthrough: an AI-powered platform that combines speed, depth, and scale — no tradeoffs.

Step 3: Write for clarity and conversion

We crafted a crisp script around one central idea:


“The scale and speed of a survey. The depth of an interview.”

Key features highlighted:

  • Real-time AI moderation of hundreds of participants
  • Instant synthesis of insights across languages
  • Faster decision-making and design validation at scale

Step 4: Produce for attention and belief

We built the video to keep investors engaged and build credibility from frame one.
What we used:

  • Fast-paced motion graphics to visualize abstract tech
  • Clear, benefit-driven visuals that made the platform easy to grasp
  • Tight pacing and sequencing that kept focus from start to finish

This wasn’t just an explainer. It was a high-conviction story built for investors.

The outcome

  • A 1-minute video that became the centerpiece of their fundraising story
  • Used in decks, demo days, investor intros, and digital campaigns
  • Positioned the product with confidence and clarity

Outset.ai went on to close a $17 million Series A.

Why it worked

  • We led with a problem investors already care about: understanding users at scale
  • We avoided buzzwords and jargon — just clear, sharp storytelling
  • We made the tech feel human, useful, and urgent
  • We focused on strategy, not just visuals

What we did

Narrative strategy
→ Scriptwriting
→ Visual direction
→ Motion design
→ Final production

"P.S. I've shared your site with the accelerator community. We've had such a great experience working with Flowjam and I'll be telling everyone I can about this experience!"