One Video. $17M Raised.

How Flowjam helped Outset.ai close their Series A with a pitch-ready launch video

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At a glance

Client: Outset.ai
What they do: AI-moderated user research platform
The goal: Explain their product and vision to investors in under 2 minutes
What we did: Story development, scripting, production, and design
Result: A high-conviction launch video that helped close a $17M Series A

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The challenge

Outset was preparing to raise a major round of funding. They needed a video that would:

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• Convince investors that customer understanding is mission-critical
• Highlight the flaws of traditional research methods
• Position their AI platform as the smarter, faster, scalable alternative

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The ask: explain all of that — clearly, confidently — in under two minutes.

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The solution

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Step 1: Understand the investor mindset

We started by diving into Outset’s product, use cases, and pitch deck. Our question:
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What would make an investor say "I'm in" within 60 seconds?

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Step 2: Build a story they care about

We opened the video with a universal frustration: most companies don’t actually understand their customers. Surveys are shallow. Interviews are slow. Insights arrive too late.

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Then we introduced Outset as the breakthrough: an AI-powered platform that combines speed, depth, and scale — no tradeoffs.

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Step 3: Write for clarity and conversion

We crafted a crisp script around one central idea:

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“The scale and speed of a survey. The depth of an interview.”

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Key features highlighted:

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• Real-time AI moderation of hundreds of participants
• Instant synthesis of insights across languages
• Faster decision-making and design validation at scale

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Step 4: Produce for attention and belief

We built the video to keep investors engaged and build credibility from frame one.
What we used:

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• Fast-paced motion graphics to visualize abstract tech
• Clear, benefit-driven visuals that made the platform easy to grasp
• Tight pacing and sequencing that kept focus from start to finish

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This wasn’t just an explainer. It was a high-conviction story built for investors.

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The outcome

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• A 1-minute video that became the centerpiece of their fundraising story
• Used in decks, demo days, investor intros, and digital campaigns
• Positioned the product with confidence and clarity

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Outset.ai went on to close a $17 million Series A.

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Why it worked

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• We led with a problem investors already care about: understanding users at scale
• We avoided buzzwords and jargon — just clear, sharp storytelling
• We made the tech feel human, useful, and urgent
• We focused on strategy, not just visuals

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What we did

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Narrative strategy
→ Scriptwriting
→ Visual direction
→ Motion design
→ Final production

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