One Video. Business Clarity That Speaks to Investors.

How Flowjam helped Scoutnow.ai turn complex strategy into a 60-second pitch-perfect demo

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At a glance

Client: Scoutnow.ai
What they do: AI-powered business assistant for research and strategic planning

‍The goal: Show how Scout helps businesses move faster with market research, GTM strategy, and insights powered by AI

‍What we did: Story development, scripting, production, and design

‍Result: A demo video that clarified the product’s value instantly and positioned Scoutnow.ai as the go-to AI assistant for modern businesses

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The challenge

Scoutnow.ai was launching its business intelligence AI agent and needed a concise, compelling video that would:

• Explain what a business-informed AI agent actually does
• Show how Scout saves founders and teams hours of research and strategy work
• Position the platform as the fastest way to plan, launch, and grow

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The ask: deliver a high-conviction video in under 60 seconds built for founders, startup teams, and business operators.

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The solution

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Step 1: Understand the user mindset

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We dove into Scoutnow’s product, explored its key use cases, and thought like a founder:

“I don’t have time for research — just give me answers I can act on.”

We structured the video to speak directly to that urgency.

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Step 2: Build a story around time and clarity

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We opened with a common struggle:
Most founders and teams waste hours doing research, digging through competitors, or guessing their next move.

Then we introduced Scout as the smarter way to work: An AI assistant trained on business fundamentals ready to deliver market research, strategy docs, and competitive insights in minutes, not days.

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Step 3: Script for utility and speed

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We wrote a benefit-driven script around one key message:

“Your business co-pilot for market research, GTM, and everything in between.”

We highlighted Scout’s core value:

• Automated, AI-powered research across markets and industries
  
  
• Go-to-market strategy generation
  
  
• Competitive analysis on demand
  

• Actionable insights delivered instantly

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Step 4: Design to make AI feel human

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The creative team at Flowjam used motion graphics and visual metaphors to make the AI feel like a helpful, intuitive teammate not a black box.

Design elements included:

• Smart UI animations to show how Scout works
  
  
• Crisp transitions to maintain flow and attention
  
  
• A clean, confident visual tone that matched the product’s modern design

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The outcome

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• A 1-minute video that clearly communicated what Scout is, why it matters, and who it’s for
• Used on Scoutnow.ai’s homepage, in investor materials, and launch content
• Helped introduce the product in a way that felt simple, actionable, and credible

Result: A launch-ready video that positioned Scoutnow as a must-have for business builders.

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Why it worked

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• We spoke directly to time-strapped founders and teams
• We turned abstract AI functionality into real business value
• We made the product feel fast, intuitive, and strategic
• We focused on outcomes, not features

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What we did

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Narrative strategy

→ Scriptwriting

→ Visual direction

→ Motion design

→ Final production