A New Category Launched in One Video

How Flowjam helped 40Factory introduce Wilson.ai Agents — the world’s one of the best Agentic AI platform for industrial machinery

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At a glance

Client: 40Factory

‍What they do: Industrial AI & IoT for smart manufacturing

‍The goal: Introduce a complex new AI product (Wilson.ai Agents) clearly and confidently

‍What we did: Product storytelling, scripting, design strategy, motion production

‍Result: A high-conviction launch video that made “Agentic AI” easy to grasp and impossible to ignore

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The challenge

Wilson.ai Agents marked a major leap forward — the first-ever AI agents built specifically to autonomously operate industrial machinery.

But the concept was new, the tech was complex, and the target audience (manufacturers and OEMs) wasn’t used to hearing terms like “agent orchestration” or “no-code node trees.” 40Factory needed a video that could:

• Define and explain Agentic AI — fast
  
  
• Show how Wilson.ai Agents work (without overwhelming)
  
  
• Create excitement around a whole new category of industrial automation
  
  

And it had to do it all in under two minutes.

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The solution

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Step 1: Speak the user’s language

We immersed ourselves in Wilson’s platform, diagrams, and examples. We asked one question:
“What would help a factory operator or OEM immediately grasp the value and purpose of this solution?”

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Step 2: Build a clear mental model

We led with a relatable truth:
“Machines today generate thousands of data points — but they don’t take action. People do.”

Then we introduced Wilson.ai Agents as the turning point: AI agents that can watch, understand, and act on machine data autonomously.

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Step 3: Show the how Wilson.ai works?

We focused the script around one core line:
“Think of a digital assistant that is not for emails, but for running industrial operations in real time.”

Key capabilities we highlighted:

• No-code node builder to define agent logic
  
  
• Real-time integration with machine data (via MAT)
  
  
• AI-powered execution of complex operational tasks
  
  
• Human-validated knowledge built into each agent
  
  

Step 4: Make it visual and intuitive

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To make the abstract feel real, we used:

• Dynamic node-tree animations to show logic design
  
  
• Simplified motion graphics to simulate machine-agent interactions
  
  
• Sleek, industrial-themed visuals that matched the 40Factory brand
  
  
• Tight, confident pacing that mirrored the product’s boldness
  
  

This wasn’t just an explainer. It was a category-defining video.

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The outcome

• A ~90-second launch video that introduced Wilson.ai Agents with clarity and conviction
  
  
• Used on the product landing page, in investor decks, and during press interviews
  
  
• Helped position 40Factory as a global first-mover in Agentic AI for industrial tech
  
  
• Sparked inbound interest from OEMs and enterprise manufacturers across Europe

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Why it worked

• We led with a user pain point, not just features
  
  
• We broke down complexity with metaphors and clean visuals
  
  
• We positioned Wilson as both powerful and practical
  
  
• We focused on clarity and credibility, not hype

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What we did

Narrative strategy

→ Scriptwriting

→ Visual direction

→ Motion design

→ Final production