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The Founder-led Launch Video - No Filming is fully animated: designed frames, product UI animation and sound, with nobody on camera. The Founder-led Launch Video is filmed with your founders, then cut together with product animation. Most teams pick the filmed version for Launch YC and Demo Day, because investors are backing the people as much as the product.
No. Nobody is cast and nothing is staged like a commercial. It is your founders, talking about what they built, shot and edited so it looks as good as anything in the feed.
Around 2 weeks for the No Filming video and around 3 weeks for the filmed one, from the kickoff call to the final cut. Tell us your Launch YC date or Demo Day and we plan back from it.
These plans have no distribution. We hand over a cut for Launch YC, X, LinkedIn and your deck, and help you plan the launch post. If you want guaranteed views from our creator network, ask on the call.